Bright rooms with a lot of glass
The matte Art Screen scatters daylight instead of reflecting it, so the picture holds up in a room with big windows and no blinds worth drawing.
Description
Samsung · The Frame · 2026
43" The Frame 4K Ultra HD HDR Smart TV
A matte, glare-free QLED television that hangs flat against the wall and shows framed artwork when nobody is watching, with Art Mode and the Art Store built in.
43"Screen size
4K Ultra HDResolution
FEnergy rating
The Frame is built around one idea: a television that still earns its place on the wall when it is switched off. The Art Screen finish is matte rather than glossy, so a still image reads as a print rather than as a black rectangle catching the light from the window behind you. Magnetic bezels, sold separately, change the surround to suit the room.
Art Mode does the work. A brightness and colour sensor matches the picture to the room, and motion detection means the screen only lights up when somebody is actually there. The Art Store adds a subscription library of more than 5,000 works. Underneath it is a full Tizen smart TV, with Samsung TV Plus, Gaming Hub and a SmartThings Matter hub.
Judge this one on the wall it hangs on, not the spec sheet, and read the size differences carefully before you decide which one to buy.
About this size: The 43-inch is a 50 Hz panel, not 144 Hz. It has three HDMI inputs at 4K 60 Hz, no One Connect Box, no USB-C, 20 W 2ch audio with OTS Lite and HDR10+ Adaptive only. The Slim Fit Wall Mount is still included and VESA is 200 x 200.
Ideal For
Living rooms where the TV dominates
Wall-mounted flush on the Slim Fit bracket and running Art Mode, it reads as a framed picture between viewings rather than a large black panel above the fireplace.
Households that rotate art regularly
The Art Store subscription runs to more than 5,000 works, with curated monthly Art Store Streams sets on the 2026 sizes, so what hangs on the wall changes as often as you like.
Key Features
Matte Art Screen
anti-glare finish that scatters window light rather than bouncing it back at the sofa
Art Mode
shows framed artwork when the room is occupied, with a brightness and colour sensor and motion detection
Art Store subscription
more than 5,000 works to browse, plus curated monthly Art Store Streams sets on the 2026 sizes
Slim Fit Wall Mount
included in the box on the 43, 55 and 65-inch sizes, holding the panel flush to the wall
SolarCell remote
charges from room light on the 2026 sizes, so there are no disposable batteries to replace
Tizen smart platform
streaming apps, Samsung TV Plus, Gaming Hub, AirPlay, Google Cast and a SmartThings Matter hub
The screen that looks like a print
Two things make Art Mode convincing. The first is the finish: a matte, anti-glare coating that kills the mirror effect a glossy panel has when a lamp or a window is behind you. The second is the sensing. A brightness and colour sensor matches the artwork to the light in the room, and motion detection keeps the screen dark when nobody is in it, so it is not burning power all evening for an empty room.
What changes between the sizes
The differences here are real and worth reading. The 55 and 65-inch run a 144 Hz VRR panel, carry 40 W of 2.0.2ch audio with Object Tracking Sound and Dolby Atmos, and use a separate wired One Connect Box with four HDMI inputs. The 43-inch is a 50 Hz set with three HDMI inputs, 20 W two-channel sound and no connection box. The 32-inch is an earlier generation again.
Mounting, power and everyday use
Slim Fit Wall Mount is in the box on the 43, 55 and 65-inch, and it sits the panel close enough to the wall that the illusion works. VESA is 200 x 200 on the 43 and 55-inch and 400 x 300 on the 65-inch, so check before ordering a bracket. All sizes are energy class F, and the SolarCell remote on the 2026 sizes charges from light rather than batteries.
Specifications
- Resolution43"/55"/65": 3840 x 2160 (4K UHD). 32": 1920 x 1080 (FHD)
- Panel typeQLED LCD, matte anti-glare Art Screen. 43"/55"/65" Dual LED backlight; 32" Mega Contrast QLED
- Processor43"/55"/65": NQ4 AI Gen2 Processor. 32": Hyper Real
- Refresh rate55"/65": 144 Hz VRR (100 Hz native). 43": 50 Hz. 32": 50 Hz (EU fiche states 60 Hz default image refresh rate)
- HDR formats43"/55"/65": Quantum HDR + HDR10+ (55"/65" Adaptive/Gaming/Advanced; 43" Adaptive). 32": HDR, HDR10+ support. No Dolby Vision on any size
- Smart platformTizen Smart TV, Samsung TV Plus, SmartThings/Matter hub, Bixby + Alexa (GB, DE, FR, IT, ES, AT, IE)
- Art ModeYes on every size, with Art Store, motion detection and brightness/colour sensor
- TunerDVB-T2CS2 digital plus analogue tuner; CI+ (1.4) on all sizes
- HDMI inputs32": 2. 43": 3 (4K 60 Hz). 55"/65": 4 (4K 144 Hz on HDMI 4)
- HDMI featureseARC and Anynet+ (HDMI-CEC) on all sizes
- USB32" and 43": 2 x USB-A. 55"/65": 2 x USB-A + 1 x USB-C
- Wireless55"/65"/43": Wi-Fi 6E + Bluetooth 5.3. 32": Wi-Fi 5 + Bluetooth 5.2
- Audio output55"/65": 40 W, 2.0.2ch. 43": 20 W, 2ch. 32": 20 W, 2ch
- Audio featuresObject Tracking Sound (OTS on 55"/65", OTS Lite on 43"/32"), Adaptive Sound, Q-Symphony; Dolby Atmos on the LS03H sizes
- GamingAuto Game Mode (ALLM), Game Motion Plus and Gaming Hub across the range; FreeSync Premium VRR, Game Bar and Super Ultra Wide Game View on 55"/65"
- One Connect55"/65": wired One Connect Box (Y26 4K). 32": One Connect Mini. 43": none
- Wall mountSlim Fit Wall Mount included on 43"/55"/65"; 32" is Slim Fit Wall-mount supported (mount not stated as included)
- RemoteSolarCell remote on the 2026 LS03H sizes
- Power supplyAC 220-240 V ~ 50/60 Hz; 0.50 W standby on every size
- Warranty2 years standard (Samsung UK/IE)
- Software support43"/55"/65": security updates to 31 December 2031, up to 7 years of Tizen OS upgrades. 32": security updates to 31 December 2028
- Screen Size43 in
- Energy RatingF
- Annual Energy Use (SDR)71 kWh/1000h
- Dimensions with Stand969.5 x 593.3 x 184.0
- Weight with Stand8.6 kg
- VESA200 x 200
- Audio Channels2ch
The Verdict
Why it stands out
- Matte anti-glare finish suits bright, window-heavy rooms
- Art Mode and the Art Store turn idle screen time into artwork
- Slim Fit Wall Mount included on 43, 55 and 65-inch
- 144 Hz VRR gaming on the 55 and 65-inch sizes
- SolarCell remote charges from light, no disposable batteries
Worth knowing
- The 32-inch is a 2023 LS03C at Full HD resolution, not part of the 2026 line, so its picture and connections differ throughout.
- Only the 55 and 65-inch get the 144 Hz panel and the One Connect Box; the 43-inch runs at 50 Hz with no connection box.
- These are LCD panels with a backlight rather than self-emissive pixels, and the Art Store is a subscription, with magnetic bezels sold separately.
What’s in the Box
In the carton: the television, a SolarCell remote on the 2026 sizes, the Slim Fit Wall Mount on the 43, 55 and 65-inch, the One Connect Box and cable on the 55 and 65-inch, plus power cable and documentation.
Model: QE43LS03HEUXXU. Specifications are based on Samsung’s published UK/Ireland product information for this exact model and may be updated by the manufacturer.
