{"product_id":"samsung-98-u9000h-4k-ultra-hd-hdr-smart-tv-2026-ue98u9000hkxxu","title":"Samsung 98\" U9000H 4K Ultra HD HDR Smart TV (2026) | UE98U9000HKXXU","description":"\u003cstyle\u003e\n.pd{--blue:#003b71;--blue2:#005cb9;--yellow:#ffd200;--ink:#142033;--muted:#667085;--line:#e6eaf0;--soft:#f6f8fb;max-width:1180px;margin:0 auto;color:var(--ink);font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;line-height:1.6}.pd *{box-sizing:border-box}.pd .eyebrow{display:inline-flex;align-items:center;gap:8px;font-weight:750;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);background:#eef5fb;border-radius:999px;padding:7px 11px}.pd .hero{padding:28px 0 18px}.pd .hero h1{font-size:clamp(28px,4vw,48px);line-height:1.08;letter-spacing:-.035em;margin:14px 0 12px}.pd .deck{font-size:18px;color:#475467;max-width:820px;margin:0}.pd .stats{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin:22px 0}.pd .stat{background:var(--soft);border:1px solid var(--line);border-radius:16px;padding:14px 16px}.pd .stat strong{display:block;font-size:20px;line-height:1.2}.pd .stat span{display:block;margin-top:3px;font-size:12px;color:var(--muted)}.pd .intro{font-size:16px;max-width:920px}.pd .pull{margin:24px 0;padding:18px 20px;border-left:4px solid var(--yellow);background:#fff9dc;border-radius:0 14px 14px 0;font-weight:650}.pd h2{font-size:25px;line-height:1.2;letter-spacing:-.02em;margin:34px 0 14px}.pd h3{font-size:16px;line-height:1.3;margin:0 0 7px}.pd .grid3,.pd .grid2{display:grid;gap:12px}.pd .grid3{grid-template-columns:repeat(3,1fr)}.pd .grid2{grid-template-columns:repeat(2,1fr)}.pd .card{border:1px solid var(--line);border-radius:16px;padding:18px;background:#fff}.pd .card p{margin:0;color:#475467}.pd .feature{position:relative;padding-top:21px}.pd .feature:before{content:\"\";position:absolute;top:0;left:18px;width:34px;height:4px;border-radius:4px;background:var(--yellow)}.pd .section{margin-top:18px;padding:22px;border-radius:18px;background:var(--soft);border:1px solid var(--line)}.pd .section p{margin:0;color:#344054}.pd .specs{display:grid;grid-template-columns:repeat(2,1fr);gap:0 22px;margin:0;padding:0;list-style:none}.pd .specs li{display:flex;justify-content:space-between;gap:16px;border-bottom:1px solid var(--line);padding:9px 0}.pd .specs b{font-weight:650}.pd .specs span{text-align:right;color:#475467}.pd .verdict{margin-top:32px;border-radius:20px;overflow:hidden;border:1px solid #d8e1eb}.pd .verdict-h{background:var(--blue);color:white;padding:15px 20px}.pd .verdict-h h2{color:white;margin:0;font-size:22px}.pd .verdict-b{padding:20px}.pd .verdict-b ul{margin:7px 0 0;padding-left:19px}.pd .box{margin:28px 0 8px;padding:20px;border-radius:18px;background:#fff;border:1px solid var(--line)}.pd .box h2{margin:0 0 8px}.pd .fine{font-size:12px;color:var(--muted);margin-top:20px}@media(max-width:820px){.pd .stats{grid-template-columns:repeat(2,1fr)}.pd .grid3{grid-template-columns:1fr}.pd .grid2{grid-template-columns:1fr}}@media(max-width:520px){.pd .stats{grid-template-columns:1fr 1fr}.pd .stat{padding:12px}.pd .hero{padding-top:18px}.pd .specs{grid-template-columns:1fr}.pd .deck{font-size:16px}}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero\"\u003e\n\u003cspan class=\"eyebrow\"\u003eSamsung · U9000H · 2026\u003c\/span\u003e\u003ch1\u003e98\" U9000H 4K Ultra HD HDR Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eThe U9000H is Samsung's supersize Crystal UHD screen: a 100 Hz 4K panel with the NQ4 AI Gen2 processor, 144 Hz variable refresh and a Supersize Picture Enhancer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e98\"\u003c\/strong\u003e\u003cspan\u003eScreen size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K Ultra HD\u003c\/strong\u003e\u003cspan\u003eResolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e144 Hz VRR (100 Hz Native)\u003c\/strong\u003e\u003cspan\u003eRefresh rate\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eF\u003c\/strong\u003e\u003cspan\u003eEnergy rating\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"intro\"\u003e\n\u003cp\u003eAt 98 inches this is a piece of furniture as much as a television. It is 2.18 m wide, 53.4 kg with the stand, and the specification steps up to match the diagonal: an NQ4 AI Gen2 processor, a 100 Hz native panel and Supreme UHD Dimming, with a Supersize Picture Enhancer tuned specifically for a screen this large.\u003c\/p\u003e\n\u003cp\u003eSpreading 3840 x 2160 pixels over 98 inches puts more weight on processing than on the panel count, which is where 4K AI Upscaling, Colour Booster Pro and Real Depth Enhancer come in. Gaming is taken seriously too: 144 Hz variable refresh, FreeSync Premium, Game Bar and Super Ultra Wide Game View across three HDMI inputs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pull\"\u003eScale is the whole argument here, and the 100 Hz panel, 144 Hz gaming support and NQ4 AI Gen2 processing are what keep that scale convincing up close.\u003c\/div\u003e\n\u003cdiv class=\"pull\" style=\"border-left-color:#005cb9;background:#eef5fb\"\u003eAbout this size: Samsung's UK code for this set is UE98U9000HKXXU. A version with an extra zero, UE98U90000HKXXU, appears in some listings and does not exist.\u003c\/div\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"grid3\"\u003e\n\u003carticle class=\"card\"\u003e\u003ch3\u003eBig rooms and long viewing distances\u003c\/h3\u003e\n\u003cp\u003eA 98-inch screen needs space in front of it. Given the distance, the Supersize Picture Enhancer and 4K AI Upscaling do their job and the image holds together.\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card\"\u003e\u003ch3\u003eSport and match-day gatherings\u003c\/h3\u003e\n\u003cp\u003eThe 100 Hz native panel and Motion Xcelerator 144 Hz handle fast pans better than the entry Crystal UHD sets, and Multi-View can carry two feeds at once.\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card\"\u003e\u003ch3\u003eConsole gaming on a wall\u003c\/h3\u003e\n\u003cp\u003eThree HDMI inputs accept 4K at 144 Hz, with FreeSync Premium, Game Motion Plus, Dynamic Black EQ and a Game Bar for changing settings mid-session.\u003c\/p\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"grid3\"\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eNQ4 AI Gen2 processor\u003c\/h3\u003e\n\u003cp\u003eruns 4K AI Upscaling, Auto HDR Remastering and AI Customization on top of the panel\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eSupersize Picture Enhancer\u003c\/h3\u003e\n\u003cp\u003eprocessing tuned specifically for a screen of this diagonal rather than carried over from smaller sets\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003e100 Hz native panel\u003c\/h3\u003e\n\u003cp\u003ewith Motion Xcelerator 144 Hz, variable refresh up to 144 Hz and a 240 Hz dual line gaming mode\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eSmartThings and Matter hub\u003c\/h3\u003e\n\u003cp\u003ea full smart home hub built in, with far-field voice, Alexa, Bixby and webcam support\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eSupreme UHD Dimming\u003c\/h3\u003e\n\u003cp\u003ebacklight control paired with Colour Booster Pro and Real Depth Enhancer for contrast at this size\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eGaming Hub and Game Bar\u003c\/h3\u003e\n\u003cp\u003ewith Super Ultra Wide Game View, Mini Map Zoom and AI Gaming Optimizer alongside FreeSync Premium\u003c\/p\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eWhy the processing matters at 98 inches\u003c\/h2\u003e\n\u003cp\u003eA 3840 x 2160 grid stretched across 98 inches gives you large pixels, so what the processor does with the signal counts for more than it would on a 55-inch set. The NQ4 AI Gen2 chip runs 4K AI Upscaling and Auto HDR Remastering, and the Supersize Picture Enhancer is Samsung's own answer to the problem, tuned for this diagonal. Colour Booster Pro, Real Depth Enhancer and Supreme UHD Dimming fill in colour and contrast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eGaming at the top of the line\u003c\/h2\u003e\n\u003cp\u003eThe panel is 100 Hz native with Motion Xcelerator 144 Hz, and all three HDMI inputs accept 4K at 144 Hz. FreeSync Premium keeps frames tear-free, Game Motion Plus and Dynamic Black EQ adjust the picture for play, and the Game Bar puts the settings one button away. Super Ultra Wide Game View and Mini Map Zoom are aimed at PC players. AI Auto Game Mode switches modes when a console wakes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eGetting it into the room\u003c\/h2\u003e\n\u003cp\u003ePlan the delivery before you buy. The set is 2181 mm wide and 1298 mm tall on its stand, 53.4 kg with the stand fitted and 51.8 kg without, and the wall pattern is 600 x 400 mm. Measure doorways, the stairwell and the run of furniture it will sit on. Panel depth without the stand is 63.5 mm, so a flush wall mount is realistic if the fixing is sound.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul class=\"specs\"\u003e\n\u003cli\u003e\n\u003cb\u003ePanel type\u003c\/b\u003e\u003cspan\u003eLED LCD (Crystal UHD)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eResolution\u003c\/b\u003e\u003cspan\u003e3840 x 2160\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProcessor\u003c\/b\u003e\u003cspan\u003eNQ4 AI Gen2 Processor\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRefresh rate\u003c\/b\u003e\u003cspan\u003e144 Hz VRR (100 Hz Native)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMotion technology\u003c\/b\u003e\u003cspan\u003eMotion Xcelerator 144 Hz\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDR\u003c\/b\u003e\u003cspan\u003eHDR+\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDR10+\u003c\/b\u003e\u003cspan\u003eSupport\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUpscaling\u003c\/b\u003e\u003cspan\u003e4K AI Upscaling\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLocal dimming\u003c\/b\u003e\u003cspan\u003eSupreme UHD Dimming\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSound output (RMS)\u003c\/b\u003e\u003cspan\u003e20 W\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSpeaker channels\u003c\/b\u003e\u003cspan\u003e2ch\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eObject Tracking Sound\u003c\/b\u003e\u003cspan\u003eOTS Lite\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eQ-Symphony\u003c\/b\u003e\u003cspan\u003eYes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOperating system\u003c\/b\u003e\u003cspan\u003eTizen™ Smart TV\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGaming Hub\u003c\/b\u003e\u003cspan\u003eYes (KR, US, CA, BR, GB, FR, DE, IT, ES, MX, AU)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVRR\u003c\/b\u003e\u003cspan\u003eYes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDigital tuner\u003c\/b\u003e\u003cspan\u003eDVB-T2C\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDMI ports\u003c\/b\u003e\u003cspan\u003e3\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDMI max signal\u003c\/b\u003e\u003cspan\u003e4K 144 Hz (for HDMI 1\/2\/3)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDMI ARC\/eARC\u003c\/b\u003e\u003cspan\u003eeARC\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUSB\u003c\/b\u003e\u003cspan\u003e2 x USB-A\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWi-Fi\u003c\/b\u003e\u003cspan\u003eYes (Wi-Fi 5)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eScreen Size\u003c\/b\u003e\u003cspan\u003e98 in\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEnergy Rating\u003c\/b\u003e\u003cspan\u003eF\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAnnual Energy Use (SDR)\u003c\/b\u003e\u003cspan\u003e175 kWh\/1000h\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions with Stand\u003c\/b\u003e\u003cspan\u003e2181.1 x 1298.2 x 402.3 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions without Stand\u003c\/b\u003e\u003cspan\u003e2181.1 x 1244.1 x 63.5 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWeight with Stand\u003c\/b\u003e\u003cspan\u003e53.4 kg\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVESA\u003c\/b\u003e\u003cspan\u003e600.0 x 400.0 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAudio Output\u003c\/b\u003e\u003cspan\u003e20 W\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAudio Channels\u003c\/b\u003e\u003cspan\u003e2ch\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"verdict\"\u003e\u003cdiv class=\"verdict-h\"\u003e\u003ch2\u003eThe Verdict\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict-b\"\u003e\u003cdiv class=\"grid2\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNQ4 AI Gen2 processing with 4K AI Upscaling\u003c\/li\u003e\n\u003cli\u003e100 Hz panel with 144 Hz gaming support\u003c\/li\u003e\n\u003cli\u003eSupersize Picture Enhancer tuned for this diagonal\u003c\/li\u003e\n\u003cli\u003eSmartThings and Matter hub with far-field voice\u003c\/li\u003e\n\u003cli\u003eThree HDMI inputs at 4K 144 Hz with eARC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eWorth knowing\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAudio is 20 W across two channels, the same as Samsung's entry sets, which is modest for a 98-inch screen, so plan for a soundbar.\u003c\/li\u003e\n\u003cli\u003eThis is an LED LCD with Supreme UHD Dimming rather than a self-emissive panel, so a dark room will show the limits of backlight control.\u003c\/li\u003e\n\u003cli\u003eAt 53.4 kg and 2.18 m wide it needs two people, a measured route into the room and a 600 x 400 mm bracket rated for the weight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"box\"\u003e\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\n\u003cp\u003eSamsung does not itemise the carton for this model, so expect the television, its stand components and fixings and a remote control, and confirm the full accessory list with the packaging insert on delivery.\u003c\/p\u003e\u003c\/section\u003e\n\u003cp class=\"fine\"\u003eModel: UE98U9000HKXXU. Specifications are based on Samsung’s published UK\/Ireland product information for this exact model and may be updated by the manufacturer.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54733998162261,"sku":"UE98U9000HKXXU","price":2199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/uk-uhd-u9000h-ue98u9000hkxxu-553430568.png?v=1787568559","url":"https:\/\/kingandmoffattretail.com\/products\/samsung-98-u9000h-4k-ultra-hd-hdr-smart-tv-2026-ue98u9000hkxxu","provider":"King and Moffatt Euronics","version":"1.0","type":"link"}