{"product_id":"samsung-77-s99h-oled-4k-ultra-hd-hdr-smart-tv-2026-qe77s99hatxxu","title":"Samsung 77\" S99H OLED 4K Ultra HD HDR Smart TV (2026) | QE77S99HATXXU","description":"\u003cstyle\u003e\n.pd{--blue:#003b71;--blue2:#005cb9;--yellow:#ffd200;--ink:#142033;--muted:#667085;--line:#e6eaf0;--soft:#f6f8fb;max-width:1180px;margin:0 auto;color:var(--ink);font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Arial,sans-serif;line-height:1.6}.pd *{box-sizing:border-box}.pd .eyebrow{display:inline-flex;align-items:center;gap:8px;font-weight:750;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--blue);background:#eef5fb;border-radius:999px;padding:7px 11px}.pd .hero{padding:28px 0 18px}.pd .hero h1{font-size:clamp(28px,4vw,48px);line-height:1.08;letter-spacing:-.035em;margin:14px 0 12px}.pd .deck{font-size:18px;color:#475467;max-width:820px;margin:0}.pd .stats{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin:22px 0}.pd .stat{background:var(--soft);border:1px solid var(--line);border-radius:16px;padding:14px 16px}.pd .stat strong{display:block;font-size:20px;line-height:1.2}.pd .stat span{display:block;margin-top:3px;font-size:12px;color:var(--muted)}.pd .intro{font-size:16px;max-width:920px}.pd .pull{margin:24px 0;padding:18px 20px;border-left:4px solid var(--yellow);background:#fff9dc;border-radius:0 14px 14px 0;font-weight:650}.pd h2{font-size:25px;line-height:1.2;letter-spacing:-.02em;margin:34px 0 14px}.pd h3{font-size:16px;line-height:1.3;margin:0 0 7px}.pd .grid3,.pd .grid2{display:grid;gap:12px}.pd .grid3{grid-template-columns:repeat(3,1fr)}.pd .grid2{grid-template-columns:repeat(2,1fr)}.pd .card{border:1px solid var(--line);border-radius:16px;padding:18px;background:#fff}.pd .card p{margin:0;color:#475467}.pd .feature{position:relative;padding-top:21px}.pd .feature:before{content:\"\";position:absolute;top:0;left:18px;width:34px;height:4px;border-radius:4px;background:var(--yellow)}.pd .section{margin-top:18px;padding:22px;border-radius:18px;background:var(--soft);border:1px solid var(--line)}.pd .section p{margin:0;color:#344054}.pd .specs{display:grid;grid-template-columns:repeat(2,1fr);gap:0 22px;margin:0;padding:0;list-style:none}.pd .specs li{display:flex;justify-content:space-between;gap:16px;border-bottom:1px solid var(--line);padding:9px 0}.pd .specs b{font-weight:650}.pd .specs span{text-align:right;color:#475467}.pd .verdict{margin-top:32px;border-radius:20px;overflow:hidden;border:1px solid #d8e1eb}.pd .verdict-h{background:var(--blue);color:white;padding:15px 20px}.pd .verdict-h h2{color:white;margin:0;font-size:22px}.pd .verdict-b{padding:20px}.pd .verdict-b ul{margin:7px 0 0;padding-left:19px}.pd .box{margin:28px 0 8px;padding:20px;border-radius:18px;background:#fff;border:1px solid var(--line)}.pd .box h2{margin:0 0 8px}.pd .fine{font-size:12px;color:var(--muted);margin-top:20px}@media(max-width:820px){.pd .stats{grid-template-columns:repeat(2,1fr)}.pd .grid3{grid-template-columns:1fr}.pd .grid2{grid-template-columns:1fr}}@media(max-width:520px){.pd .stats{grid-template-columns:1fr 1fr}.pd .stat{padding:12px}.pd .hero{padding-top:18px}.pd .specs{grid-template-columns:1fr}.pd .deck{font-size:16px}}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"hero\"\u003e\n\u003cspan class=\"eyebrow\"\u003eSamsung · S99H OLED · 2026\u003c\/span\u003e\u003ch1\u003e77\" S99H OLED 4K Ultra HD HDR Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eA 4K OLED with a Glare Free screen, 165 Hz variable refresh, 70 W 4.2.2ch Atmos sound and a FloatLayer body under 30 mm deep, ready for Wireless One Connect.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e77\"\u003c\/strong\u003e\u003cspan\u003eScreen size\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K Ultra HD\u003c\/strong\u003e\u003cspan\u003eResolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165 Hz VRR (100 Hz Native)\u003c\/strong\u003e\u003cspan\u003eRefresh rate\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eE\u003c\/strong\u003e\u003cspan\u003eEnergy rating\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"intro\"\u003e\n\u003cp\u003eThe S99H is the design-led OLED in the 2026 range. Self-lit pixels do the contrast work, the NQ4 AI Gen3 processor adds 4K AI Upscaling Pro and AI Motion Enhancer Pro, and the Glare Free screen, which Samsung says was validated by UL against the UGR glare standard, keeps window reflections from sitting on top of the image.\u003c\/p\u003e\n\u003cp\u003eThe body is a FloatLayer design, bezel-less on four sides, under 30 millimetres deep and raised on round feet. Sound is a 70 W 4.2.2ch system with Dolby Atmos, Object Tracking Sound+ and Q-Symphony. Tizen brings Vision AI Companion, the Art Store and Generative Wallpaper, and the set doubles as a SmartThings and Matter hub with Zigbee and Thread built in.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pull\"\u003eBuy this one for the built-in sound and the FloatLayer body: a 4.2.2 channel system removes the usual reason to order a soundbar on day one.\u003c\/div\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"grid3\"\u003e\n\u003carticle class=\"card\"\u003e\u003ch3\u003eRooms where the television is visible\u003c\/h3\u003e\n\u003cp\u003eA four-sided bezel-less FloatLayer body under 30 millimetres deep on round feet, made to look considered from the side as well as from the sofa.\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card\"\u003e\u003ch3\u003eBuyers who want built-in sound\u003c\/h3\u003e\n\u003cp\u003eThe 70 W 4.2.2ch system with Object Tracking Sound+ and Dolby Atmos goes further than most flat panels, and Q-Symphony still adds a soundbar later.\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card\"\u003e\u003ch3\u003eBright, glare-prone living rooms\u003c\/h3\u003e\n\u003cp\u003eThe Glare Free screen, which Samsung says UL validated against the UGR standard, cuts the mirroring that normally forces OLED owners to close the curtains.\u003c\/p\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"grid3\"\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eOLED panel\u003c\/h3\u003e\n\u003cp\u003eself-lit pixels switch off completely, so black stays black with no backlight sitting behind it\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eGlare Free screen\u003c\/h3\u003e\n\u003cp\u003eanti-reflection finish that Samsung says UL validated against the UGR glare standard\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eNQ4 AI Gen3 processor\u003c\/h3\u003e\n\u003cp\u003e4K AI Upscaling Pro and AI Motion Enhancer Pro clean up motion and lower-resolution sources\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003e70 W 4.2.2ch sound\u003c\/h3\u003e\n\u003cp\u003eup-firing Dolby Atmos with Object Tracking Sound+, plus Q-Symphony for pairing a compatible Samsung soundbar\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003e165 Hz VRR gaming\u003c\/h3\u003e\n\u003cp\u003e100 Hz native panel taking variable refresh to 165 Hz on every one of the four HDMI ports\u003c\/p\u003e\u003c\/article\u003e\n\u003carticle class=\"card feature\"\u003e\u003ch3\u003eFloatLayer design\u003c\/h3\u003e\n\u003cp\u003efour bezel-less sides, a body under 30 mm deep and a pair of round feet\u003c\/p\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eContrast without a backlight\u003c\/h2\u003e\n\u003cp\u003eOLED pixels generate their own light, so the set can hold a bright highlight next to genuine black with nothing bleeding between them. HDR arrives as HDR10+ Adaptive, HDR10+ Gaming and HDR10+ Advanced plus HLG, and the NQ4 AI Gen3 processor handles upscaling for the broadcast and streaming material that still is not 4K. AI Motion Enhancer Pro is aimed at sport, where fast pans are where cheaper processing usually falls apart.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eA sound system you can live with\u003c\/h2\u003e\n\u003cp\u003eSeventy watts across 4.2.2 channels is a real speaker layout rather than a token one, with up-firing drivers for the height information in a Dolby Atmos mix. Object Tracking Sound+ moves effects to match what is happening on screen, Active Voice Amplifier Pro lifts dialogue when the room gets noisy, and Q-Symphony means a compatible Samsung soundbar plays with the television speakers instead of switching them off.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section\"\u003e\n\u003ch2\u003eWireless One Connect, explained\u003c\/h2\u003e\n\u003cp\u003eSamsung lists this line as Wireless One Connect Ready. The optional box takes your sources and sends the signal to the screen, allowing consoles and boxes to sit up to ten metres away and leaving only power at the panel. It is genuinely useful for a wall-mounted installation, but it is an accessory sold separately: nothing in the television carton performs that job, so budget for it if the neat cabling is the reason you are buying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul class=\"specs\"\u003e\n\u003cli\u003e\n\u003cb\u003eResolution\u003c\/b\u003e\u003cspan\u003e3840 x 2160\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePanel type\u003c\/b\u003e\u003cspan\u003eOLED (self-illuminating pixels)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProcessor\u003c\/b\u003e\u003cspan\u003eNQ4 AI Gen3 Processor\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRefresh rate\u003c\/b\u003e\u003cspan\u003e165 Hz VRR (100 Hz Native)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAnti-reflection\u003c\/b\u003e\u003cspan\u003eGlare Free\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDR\u003c\/b\u003e\u003cspan\u003eOLED HDR Pro; HDR10+ Adaptive \/ Gaming \/ Advanced; HLG. No Dolby Vision\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUpscaling\u003c\/b\u003e\u003cspan\u003e4K AI Upscaling Pro\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eColour\u003c\/b\u003e\u003cspan\u003eColor Booster Pro\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSmart platform\u003c\/b\u003e\u003cspan\u003eTizen™ Smart TV with Vision AI Companion, Generative Wallpaper and Art Store\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTuners\u003c\/b\u003e\u003cspan\u003eDVB-T2CS2 x 2, analogue tuner, twin tuner, CI+ (1.4), HbbTV 2.0.4\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eHDMI\u003c\/b\u003e\u003cspan\u003e4 x HDMI, 4K 165 Hz (for HDMI 1\/2\/3\/4), eARC\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUSB\u003c\/b\u003e\u003cspan\u003e2 x USB-A\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWi-Fi\u003c\/b\u003e\u003cspan\u003eYes (Wi-Fi 6E)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBluetooth\u003c\/b\u003e\u003cspan\u003eYes (5.3)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSound output\u003c\/b\u003e\u003cspan\u003e70 W 4.2.2ch\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAudio features\u003c\/b\u003e\u003cspan\u003eDolby Atmos, Object Tracking Sound+, Q-Symphony, Adaptive Sound Pro, AI Sound Controller Pro, Active Voice Amplifier Pro, 360 Audio\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGaming\u003c\/b\u003e\u003cspan\u003eMotion Xcelerator 165 Hz, ALLM, VRR, FreeSync Premium Pro, NVIDIA G-SYNC Compatible, HGiG, Game Bar, Gaming Hub, AI Gaming Optimizer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOne Connect\u003c\/b\u003e\u003cspan\u003eWireless One Connect Ready - the Wireless One Connect box is an optional accessory sold separately, not in the box\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDesign\u003c\/b\u003e\u003cspan\u003eFloatLayer design, 4 Bezel-less, Round Feet stand\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStandby power\u003c\/b\u003e\u003cspan\u003e0.50 W\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSoftware support\u003c\/b\u003e\u003cspan\u003eSecurity updates until 31 December 2031\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eScreen Size\u003c\/b\u003e\u003cspan\u003e77 in\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEnergy Rating\u003c\/b\u003e\u003cspan\u003eE\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAnnual Energy Use (SDR)\u003c\/b\u003e\u003cspan\u003e139 kWh\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions with Stand\u003c\/b\u003e\u003cspan\u003e1782.6 x 1089.6 x 319.9 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDimensions without Stand\u003c\/b\u003e\u003cspan\u003e1782.6 x 1049.6 x 26.6 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWeight with Stand\u003c\/b\u003e\u003cspan\u003e32.2 kg\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVESA\u003c\/b\u003e\u003cspan\u003e400.0 x 400.0 mm\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAudio Output\u003c\/b\u003e\u003cspan\u003e70 W\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAudio Channels\u003c\/b\u003e\u003cspan\u003e4.2.2ch\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"verdict\"\u003e\u003cdiv class=\"verdict-h\"\u003e\u003ch2\u003eThe Verdict\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict-b\"\u003e\u003cdiv class=\"grid2\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSelf-lit pixels deliver black without any blooming\u003c\/li\u003e\n\u003cli\u003eGlare Free screen tames reflections in bright rooms\u003c\/li\u003e\n\u003cli\u003e70 W 4.2.2ch Atmos audio needs no soundbar\u003c\/li\u003e\n\u003cli\u003e165 Hz variable refresh across all four HDMI ports\u003c\/li\u003e\n\u003cli\u003eArt Store and Generative Wallpaper built into Tizen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eWorth knowing\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNo One Connect box is supplied. The set is Wireless One Connect Ready, and the wireless box itself is an optional accessory that Samsung sells separately.\u003c\/li\u003e\n\u003cli\u003eDolby Vision is not supported. Dynamic HDR is covered by HDR10+ Adaptive, Gaming and Advanced alongside HLG, which most streaming services in Ireland now carry.\u003c\/li\u003e\n\u003cli\u003eEnergy class and VESA pattern both change between sizes in this line, so check each against your wall bracket and your running costs before ordering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"box\"\u003e\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\n\u003cp\u003eThe television and its Round Feet stand only: the Wireless One Connect box is an optional accessory and is not included in the carton.\u003c\/p\u003e\u003c\/section\u003e\n\u003cp class=\"fine\"\u003eModel: QE77S99HATXXU. Specifications are based on Samsung’s published UK\/Ireland product information for this exact model and may be updated by the manufacturer.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":54733999866197,"sku":"QE77S99HATXXU","price":4799.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/uk-oled-s95h-qe77s99hatxxu-553612144.png?v=1787568600","url":"https:\/\/kingandmoffattretail.com\/products\/samsung-77-s99h-oled-4k-ultra-hd-hdr-smart-tv-2026-qe77s99hatxxu","provider":"King and Moffatt Euronics","version":"1.0","type":"link"}