{"product_id":"lg-77-inch-w6-series-4k-oled-wallpaper-tv-oled77w69la-aei","title":"LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI","description":"\u003cstyle\u003e\n.pd{\n  font-family:Arial,sans-serif;\n  color:#444;\n  line-height:1.6;\n  max-width:1200px;\n  margin:auto;\n}\n.pd *{\n  box-sizing:border-box;\n}\n.pd .breadcrumb{\n  font-size:12px;\n  letter-spacing:.4px;\n  text-transform:uppercase;\n  color:#005CB9;\n  margin-bottom:12px;\n}\n.pd .hero-border{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:14px;\n  padding:28px;\n}\n.pd h1{\n  font-size:40px;\n  line-height:1.1;\n  color:#1A1A1A;\n  margin:0 0 10px;\n}\n.pd .deck{\n  font-size:16px;\n  color:#555;\n  max-width:900px;\n}\n.pd .stats-bar{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:14px;\n  margin-top:24px;\n}\n.pd .stat{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:16px;\n}\n.pd .stat h3{\n  margin:0;\n  font-size:22px;\n  color:#003B71;\n}\n.pd .stat p{\n  margin:6px 0 0;\n  font-size:13px;\n}\n.pd .section{\n  margin-top:34px;\n}\n.pd h2{\n  font-size:18px;\n  color:#003B71;\n  margin-bottom:16px;\n}\n.pd h3{\n  font-size:16px;\n  color:#003B71;\n  margin-bottom:10px;\n}\n.pd p{\n  font-size:15px;\n  margin:0 0 14px;\n}\n.pd .pull-quote{\n  background:#003B71;\n  color:#fff;\n  padding:22px;\n  border-radius:14px;\n  margin-top:30px;\n}\n.pd .pull-quote p{\n  margin:0;\n  font-size:18px;\n  line-height:1.5;\n}\n.pd .ideal-cards,\n.pd .features-grid{\n  display:grid;\n  gap:16px;\n}\n.pd .ideal-cards{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .features-grid{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .card{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .card h3{\n  margin-top:0;\n}\n.pd .editorial{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:20px;\n}\n.pd .compare-card{\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  overflow:hidden;\n}\n.pd table{\n  width:100%;\n  border-collapse:collapse;\n}\n.pd th{\n  background:#003B71;\n  color:#fff;\n  text-align:left;\n  padding:14px;\n  font-size:14px;\n}\n.pd td{\n  padding:14px;\n  border-top:1px solid #D8E7F5;\n  font-size:14px;\n}\n.pd .verdict{\n  border-radius:14px;\n  overflow:hidden;\n  border:1px solid #D8E7F5;\n}\n.pd .verdict-header{\n  background:#003B71;\n  color:#fff;\n  padding:18px 22px;\n}\n.pd .verdict-body{\n  background:#F8FAFC;\n  padding:22px;\n}\n.pd ul{\n  padding-left:18px;\n  margin:10px 0 0;\n}\n.pd li{\n  margin-bottom:8px;\n}\n.pd .box-contents{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .accent{\n  display:inline-block;\n  width:42px;\n  height:4px;\n  background:#FFD200;\n  margin-bottom:14px;\n  border-radius:2px;\n}\n@media(max-width:900px){\n  .pd .stats-bar,\n  .pd .ideal-cards,\n  .pd .features-grid,\n  .pd .editorial{\n    grid-template-columns:1fr;\n  }\n  .pd h1{\n    font-size:34px;\n  }\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nHome Entertainment \/ OLED TVs \/ LG OLED evo\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003cdiv class=\"accent\"\u003e\u003c\/div\u003e\n\n\u003ch1\u003eLG OLED77W69LA OLED evo 77” 4K Smart TV\u003c\/h1\u003e\n\n\u003cp class=\"deck\"\u003e\nA flagship OLED evo television combining premium cinematic performance, wireless connectivity and LG’s ultra-slim Wallpaper design for a cleaner, more immersive entertainment setup.\n\u003c\/p\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e77\"\u003c\/h3\u003e\n\u003cp\u003eOLED evo 4K display\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e165Hz\u003c\/h3\u003e\n\u003cp\u003eAdvanced gaming refresh rate\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003eZero Connect\u003c\/h3\u003e\n\u003cp\u003eWireless AV connection box\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eImmersive cinematic sound\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003cp\u003e\nThe LG OLED77W69LA is engineered for customers who want flagship OLED picture quality alongside a cleaner, more design-focused installation. Its Wallpaper OLED profile sits close to the wall for a refined architectural appearance, while the separate Zero Connect Box helps reduce cable clutter around the television itself.\n\u003c\/p\u003e\n\n\u003cp\u003e\nOLED evo technology delivers exceptional black levels, vivid colour reproduction and impressive HDR detail for films, streaming services and live sport. Combined with LG’s latest AI-powered processing and anti-reflection enhancements, the television maintains strong clarity and contrast in both bright and dim viewing environments.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\u003cp\u003e\nAn ultra-premium OLED evo television designed to combine cinematic scale, modern interior integration and high-performance gaming in one elegant flagship display.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003ePremium Interior Spaces\u003c\/h3\u003e\n\u003cp\u003e\nThe near flush-wall design delivers a cleaner, more minimalist installation that complements modern living environments.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLarge-Screen Home Cinema\u003c\/h3\u003e\n\u003cp\u003e\nOLED evo contrast, Dolby Atmos support and cinematic scale help create a more immersive film and streaming experience.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 4K gaming up to 165Hz with VRR technologies helps maintain smoother gameplay and reduced latency.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eOLED evo Picture Technology\u003c\/h3\u003e\n\u003cp\u003e\nSelf-lit OLED pixels deliver deep blacks and impressive contrast while evo enhancements improve brightness and colour detail.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eWallpaper OLED Design\u003c\/h3\u003e\n\u003cp\u003e\nThe ultra-slim chassis mounts close to the wall for a discreet premium finish with gallery-inspired styling.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eZero Connect Box\u003c\/h3\u003e\n\u003cp\u003e\nConnect source devices wirelessly through a separate AV hub to reduce visible cables around the display area.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAI Picture \u0026amp; Sound Processing\u003c\/h3\u003e\n\u003cp\u003e\nLG’s advanced AI processor optimises image clarity, contrast and sound performance depending on the content being viewed.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAdvanced Gaming Features\u003c\/h3\u003e\n\u003cp\u003e\nHDMI 2.1, VRR, ALLM, G-SYNC and FreeSync Premium support responsive gaming performance across modern consoles and PCs.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003ewebOS Smart Platform\u003c\/h3\u003e\n\u003cp\u003e\nAccess streaming apps, personalised recommendations and connected smart home functionality through LG’s intuitive interface.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section editorial\"\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eDesigned for Cleaner Installations\u003c\/h3\u003e\n\n\u003cp\u003e\nThe OLED77W69LA has been created for customers who want large-screen entertainment without compromising room aesthetics. Its ultra-slim panel and wireless connectivity approach help maintain a more streamlined wall-mounted appearance while still supporting multiple HDMI devices and advanced smart functionality.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis makes it particularly well suited to luxury living rooms, open-plan interiors and dedicated media spaces where visual simplicity matters as much as picture performance.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eImmersive OLED evo Performance\u003c\/h3\u003e\n\n\u003cp\u003e\nLG’s OLED evo technology enhances brightness and contrast while maintaining the deep black levels OLED displays are known for. Combined with AI-driven processing, the television improves detail, motion handling and upscaling performance across films, streaming services and broadcast content.\n\u003c\/p\u003e\n\n\u003cp\u003e\nDolby Atmos support further enhances immersion by creating a more spacious and cinematic sound presentation from compatible entertainment sources.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section editorial\"\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eBuilt for High-End Gaming\u003c\/h3\u003e\n\n\u003cp\u003e\nWith support for up to 4K 165Hz gaming, VRR technologies and HDMI 2.1 connectivity, the OLED77W69LA is designed to meet the demands of modern console and PC gaming. Fast response times and low input lag help maintain smoother, more responsive gameplay during competitive sessions.\n\u003c\/p\u003e\n\n\u003cp\u003e\nDedicated gaming optimisation settings also make it easier to adjust performance preferences depending on the type of game being played.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eSmarter Everyday Entertainment\u003c\/h3\u003e\n\n\u003cp\u003e\nLG’s webOS platform provides convenient access to major streaming apps, voice-enabled controls and personalised content recommendations. AI-enhanced optimisation also helps adapt picture and audio settings automatically depending on the content type and room conditions.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe result is a more consistent and user-friendly viewing experience across films, sport, gaming and everyday television viewing.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\n\u003ctable\u003e\n\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77W69LA\u003c\/th\u003e\n\u003cth\u003eTraditional Premium OLED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eInstallation Style\u003c\/td\u003e\n\u003ctd\u003eUltra slim Wallpaper wall design\u003c\/td\u003e\n\u003ctd\u003eStandard wall or stand mounting\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eCable Management\u003c\/td\u003e\n\u003ctd\u003eWireless Zero Connect Box\u003c\/td\u003e\n\u003ctd\u003eDirect wired TV connections\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003e4K 165Hz with VRR technologies\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh capability\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003ePicture Processing\u003c\/td\u003e\n\u003ctd\u003eOLED evo with AI enhancement\u003c\/td\u003e\n\u003ctd\u003eStandard OLED processing\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eInterior Integration\u003c\/td\u003e\n\u003ctd\u003eMinimal visible chassis profile\u003c\/td\u003e\n\u003ctd\u003eMore prominent display depth\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/table\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section verdict\"\u003e\n\n\u003cdiv class=\"verdict-header\"\u003e\n\u003ch2 style=\"color:#fff;margin:0;\"\u003eThe Verdict\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eElegant Wallpaper OLED design with premium flush-wall appearance\u003c\/li\u003e\n\u003cli\u003eZero Connect Box reduces visible cable clutter\u003c\/li\u003e\n\u003cli\u003eExcellent OLED evo contrast and HDR performance\u003c\/li\u003e\n\u003cli\u003eAdvanced gaming features including 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003eComprehensive smart platform with AI optimisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ePrimarily intended for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003eLarge-screen format benefits from spacious viewing distances\u003c\/li\u003e\n\u003cli\u003eFlagship positioning aimed at premium home cinema setups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\n\u003cul\u003e\n\u003cli\u003eLG OLED77W69LA OLED evo TV\u003c\/li\u003e\n\u003cli\u003eZero Connect Box\u003c\/li\u003e\n\u003cli\u003eWall mounting system\u003c\/li\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54044866675029,"sku":"OLED77W69LA.AEI","price":5599.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/112d1bb172a25b9cc561626c7a0d4da40935d5fd_429625_WC__98994.1778511693_6af97e7d-9947-426f-8411-c8c3b89135a1.jpg?v=1780300833","url":"https:\/\/kingandmoffattretail.com\/products\/lg-77-inch-w6-series-4k-oled-wallpaper-tv-oled77w69la-aei","provider":"King and Moffatt Euronics","version":"1.0","type":"link"}