{"title":"OLED TVs","description":"","products":[{"product_id":"lg-55-inch-oled-ai-b5-4k-smart-tv-2025-oled55b56la-aek","title":"LG 55\" OLED AI B5 4K Smart TV (2025) | OLED55B56LA.AEK","description":"\u003ch3 class=\"product-meta__title heading h1 asd\"\u003eLG 55\" OLED AI B5 4K Smart TV (2025) | OLED55B56LA.AEK\u003c\/h3\u003e\n\u003cp data-pm-slice=\"0 0 []\"\u003e\u003cstrong\u003eThe smarter and faster alpha 8 AI Processor Gen2 from a decade of innovation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur processor’s AI engine is capable of recognizing content by genre. Based on this information, it provides the most optimal picture quality settings to deliver better depth and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Black even in bright or dark spaces\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Pro brings every frame to life\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003eLines animate across a very dull and almost gray image of a leopard in a forest as if a supercomputer is analyzing the elements in the frame. A laser traces the leopard's silhouette and then it is enhanced to be brighter, sharper, and more colorful. The background also transforms from left to right, now with improved contrast, depth, and colors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Magic Remote completes the AI experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUltimate Gameplay\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDolby Vision \u0026amp; Ambient FILMMAKER MODE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul aria-expanded=\"true\" role=\"list\" id=\"keyFeatureList\" class=\"c-list c-list--single-column on\"\u003e\n\u003cli\u003eInputs: 4× HDMI 2.1, 2× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003eAudio Output: 20 W, 2.0 ch with AI Sound Pro and Dolby Atmos\u003c\/li\u003e\n\u003cli\u003eConnectivity: Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003eSmart OS: webOS 25 with AI Magic Remote, Voice ID, AI Search, AI Chatbot\u003c\/li\u003e\n\u003cli\u003eGaming Features: ALLM, VRR, FreeSync, G‑Sync, Game Optimiser via HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eVESA Mount: 300×200 mm\u003c\/li\u003e\n\u003cli\u003eWeight (without stand): 14.3 kg\u003cspan class=\"font-w-normal-16 font-m-normal-14\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003ePower Use (SDR): 92 kWh per 1 000 h (~92 W typical).\u003c\/li\u003e\n\u003cli\u003ePower Use (HDR): 167 kWh per 1 000 h (~135 W peak).\u003c\/li\u003e\n\u003cli\u003eStandby Power: ≤ 0.5 W to minimise power wastage.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51465806774613,"sku":"LG-OLED55B56LA.AEK","price":1599.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_20aae35e-efd5-4be5-9e9d-661b583e5866.webp?v=1758038814"},{"product_id":"lg-55-inch-oled-evo-ai-c5-4k-smart-tv-oled55c54la-aek","title":"LG 55\" OLED Evo AI C5 4K Smart TV | OLED55C54LA.AEK","description":"\u003ch3 class=\"product-meta__title heading h1 asd\"\u003eLG 55\" OLED AI B5 4K Smart TV (2025) | LG-OLED55C54LA.AEK\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNext-level visual detail with the brilliant alpha 9 AI Processor Gen8\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect Black even in bright or dark spaces\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Picture Pro brings every frame to life\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Magic Remote completes the AI experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eControl your TV easily with AI Magic Remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAI Search\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUltimate Gameplay\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGaming Portal turns your TV into the ultimate gaming hub\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, and Boosteroid app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and Filmmaker Mode with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDolby Atmos\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInputs: 4× HDMI 2.1, 3× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003eAudio: 2.2 ch, 40 W with AI Sound Pro + Dolby Atmos\u003c\/li\u003e\n\u003cli\u003eConnectivity: Wi-Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built-in\u003c\/li\u003e\n\u003cli\u003eSmart OS: webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eVESA Mount: 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003eWeight (no stand): 14.1 kg\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51465819193685,"sku":"LG-OLED55C54LA.AEK","price":1799.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/1_31_7c87c1b4-453b-489c-bd43-e922c40f32e7.webp?v=1758039004"},{"product_id":"lg-oled-ai-65-4k-hdr-smart-tv-oled65g54lw-aek","title":"LG OLED AI 65\" 4K HDR Smart TV | OLED65G54LW.AEK","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 65\" 4K HDR Smart TV | OLED65G54LW.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED65G54LW (G4 2024) features a sleek gallery-style “One Wall” design and OLED evo panel with enhanced peak brightness for a vibrant viewing experience. Powered by the α11 AI Processor Gen2 and running webOS 25 with AI Magic Remote, it delivers stunning cinematic visuals, smooth motion, and immersive Dolby Atmos sound.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo Panel:\u003c\/strong\u003e Self-lit pixels for perfect blacks, infinite contrast, and vivid colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα11 AI Processor Gen2:\u003c\/strong\u003e AI Super Upscaling, Dynamic Tone Mapping Pro, and smooth motion enhancement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e Four ports supporting ALLM, VRR, FreeSync, and G‑Sync for premium gaming performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart AI Interface:\u003c\/strong\u003e webOS 25 with AI Chatbot, Voice ID, AI Search, Home Hub, and 5 years of software updates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e 60 W (4.2‑channel) output with virtual 11.1.2 surround and Dolby Atmos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/g5\/oled65g54lw\/OLED65G54LW_2010x1334_7.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"alpha 11 AI Processor Gen2 is against a dark background. It glows with purple and blue light from within illuminating the microchip circuits around it. The title talks about how the processor that is dedicated to LG OLED evo delivers 4K quality, stunning color and brightness with pixel-level precision. Performance statistics are visible. 6.7 times greater AI neural processing, NPU. 2.2 times faster operation, CPU. 3.6 times improved graphics, GPU.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e E\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSDR Power Use:\u003c\/strong\u003e 85 kWh\/1 000 h (~85 W typical)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Power Use:\u003c\/strong\u003e 222 kWh\/1 000 h\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e ≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated Annual Use:\u003c\/strong\u003e ~118 kWh\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 65″ OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz; supports 4K\/144+ Hz VRR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision IQ, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio:\u003c\/strong\u003e 60 W AI Sound Pro with virtual Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2 \u0026amp; Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Ultra-slim “One Wall” gallery profile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 23.8 kg (no stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/g5\/oled65g54lw\/OLED65G54LW_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"A space shuttle launching from the ground. The scene is split in the middle with one half slightly darker and duller. The other half shows how the rocket blast is remarkably bright, demonstrating how bright visuals can be on an LG OLED TV screen with the light emitting structure and lighting control architecture of Brightness Booster Ultimate.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eOrder Now at Euronics Ireland\u003c\/h3\u003e\n\u003cp\u003eExperience sharper picture quality, advanced gaming, smart AI features, and straightforward energy insights. \u003ca style=\"color: #0073e6; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.euronics.ie\/\"\u003e Order your LG OLED65G54LW.AEK today at Euronics Ireland \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51534187233621,"sku":"LG-OLED65G54LW.AEK","price":2699.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_4465c348-581f-433c-96fc-6bfc39b748a4.jpg?v=1758801585"},{"product_id":"lg-oled-ai-55-4k-hdr-smart-tv-oled55g54lw-aek","title":"LG OLED AI 55\" 4K HDR Smart TV | OLED55G54LW.AEK","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 55\" 4K HDR Smart TV | OLED55G54LW.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED55G54LW (G5 series) features an elegant ultra-slim gallery ‘One Wall’ design and an OLED evo panel with Brightness Booster Ultimate—up to 3× brighter than standard OLEDs. Powered by the advanced α11 AI Processor Gen2 and webOS 25 with AI Magic Remote, it delivers cinematic visuals, smart AI control, and premium Dolby Atmos sound.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo + Brightness Booster Ultimate:\u003c\/strong\u003e Enhanced peak brightness, up to 3× brighter for vivid HDR content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα11 AI Processor Gen2:\u003c\/strong\u003e AI Super Upscaling, Dynamic Tone Mapping Pro, and smooth motion enhancement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Colour \u0026amp; Contrast:\u003c\/strong\u003e 100 % colour fidelity and perfect blacks achieved at pixel level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz \u0026amp; HDMI 2.1:\u003c\/strong\u003e Four full-bandwidth ports supporting 4K\/144Hz VRR, ALLM, FreeSync, G‑Sync \u0026amp; Game Optimizer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart AI Interface:\u003c\/strong\u003e webOS 25 with AI Chatbot, Voice ID, AI Search, and 5 years of software support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e 60 W audio system with virtual 11.1.2 surround and Dolby Atmos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/g5\/oled55g54lw\/OLED55G54LW_2010x1334_4.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Side view of LG OLED evo AI G5 4K Smart TV.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e SDR – E; HDR – G\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn‑Mode Power:\u003c\/strong\u003e Approx. 64 W (64 kWh\/1 000 h SDR), 171 kWh\/1 000 h HDR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e ≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated Annual Consumption:\u003c\/strong\u003e ~88 kWh\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 55″ OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native, supports up to 144 Hz via VRR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision IQ, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio:\u003c\/strong\u003e 60 W (4.2 channels) with virtual 11.1.2 Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Ultra-slim ‘One Wall’ gallery style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e ~16.8 kg (without stand)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelease Date:\u003c\/strong\u003e August 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/g5\/oled55g54lw\/OLED55G54LW_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"A space shuttle launching from the ground. The scene is split in the middle with one half slightly darker and duller. The other half shows how the rocket blast is remarkably bright, demonstrating how bright visuals can be on an LG OLED TV screen with the light emitting structure and lighting control architecture of Brightness Booster Ultimate.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eOrder Now at Euronics Ireland\u003c\/h3\u003e\n\u003cp\u003eExperience brighter OLED visuals, elite gaming performance, intelligent AI features, and transparent energy efficiency. \u003ca style=\"color: #0073e6; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.euronics.ie\/\"\u003e Order your LG OLED55G54LW.AEK today at Euronics Ireland \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51534187299157,"sku":"LG-OLED55G54LW.AEK","price":1999.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_25e7f3d9-34b9-41ff-9aef-a772e071e59e.jpg?v=1758801586"},{"product_id":"lg-oled-ai-77-4k-hdr-smart-tv-oled77c54la-aek","title":"LG OLED AI 77\" 4K HDR Smart TV | OLED77C54LA.AEK","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003cdiv class=\"card__header\"\u003e\n\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258431\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 77\" 4K HDR Smart TV | OLED77C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED77C54LA (C5 series) features an OLED evo panel with Brightness Booster Ultimate, delivering perfect blacks, vibrant 100 % colour fidelity and enhanced peak brightness. Powered by the α9 AI Processor Gen8 and webOS 25 with AI Magic Remote, it brings cinema-grade visuals, intuitive AI control, and immersive Dolby Atmos sound to the big screen.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo + Brightness Booster:\u003c\/strong\u003e Self-lit pixels with elevated luminosity for deeper blacks and detailed highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e AI Super Upscaling and Tone Mapping Pro for picture refinement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Certified for true-to-life, lifelike colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e Four full-bandwidth HDMI ports with ALLM, VRR, FreeSync, G‑Sync and Game Optimizer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-enhanced Smart UI:\u003c\/strong\u003e webOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search and Re:New software updates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e 2.2-channel, 40 W output with virtual 11.1.2 surround and Dolby Atmos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled77c54la\/gallery\/OLED77C54LA_2010x1334_7.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e F (SDR) \/ G (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Draw:\u003c\/strong\u003e 125 W (SDR) \/ 326 W (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Consumption:\u003c\/strong\u003e ≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated Annual Energy Use:\u003c\/strong\u003e ~173 kWh\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 77″ (195 cm) OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; 0.1 ms response\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB 2.0, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 2.2 ch, 40 W with Dolby Atmos and AI Sound Pro\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote and Re:New updates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 23.5 kg (no stand); 27.1 kg (with stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled77c54la\/gallery\/OLED77C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Next-level visual\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eOrder Now at Euronics Ireland\u003c\/h3\u003e\n\u003cp\u003eElevate your home cinema with LG’s stunning OLED evo series—designed for performance, intelligence, and energy transparency. \u003ca style=\"color: #0073e6; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.euronics.ie\/\"\u003e Order your LG OLED77C54LA.AEK now at Euronics Ireland \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51534187462997,"sku":"LG-OLED77C54LA.AEK","price":3299.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_a8dcb549-bb9d-40b9-9509-51a0d3a11754.jpg?v=1758801588"},{"product_id":"lg-oled-ai-65-4k-hdr-smart-tv-oled65c54la-aek","title":"LG OLED AI 65\" 4K HDR Smart TV | OLED65C54LA.AEK","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003cdiv class=\"card__header\"\u003e\n\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258431\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 65\" 4K HDR Smart TV | OLED65C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED65C54LA (C5 series) features a self-lit OLED evo panel with perfect blacks, enhanced by the α9 AI Processor Gen8 and Brightness Booster for bright, lifelike visuals. Powered by webOS 25 and the AI Magic Remote, it delivers cinema-grade picture quality, powerful AI features, and seamless gaming performance.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo Panel:\u003c\/strong\u003e Self‑illuminating pixels provide infinite contrast and perfect black levels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e AI-driven Super Upscaling, HDR Expression Enhancer, and Brightness Booster.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Verified true-to-life colour accuracy and richness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz Refresh + HDMI 2.1:\u003c\/strong\u003e Four ports support ALLM, VRR, FreeSync, G‑Sync, and Game Optimizer for responsive gaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Experience:\u003c\/strong\u003e webOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search, and Home Hub.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro 40 W:\u003c\/strong\u003e Virtual 11.1.2 surround with Dolby Atmos and WOW Orchestra for immersive audio.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled65c54la\/gallery\/OLED65C54LA_2010x1334_7.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e F (SDR), G (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Use:\u003c\/strong\u003e SDR ~95 W; HDR ~234 W; Standby ≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnnual Energy Use:\u003c\/strong\u003e ~95 kWh\/1 000 h (SDR); ~234 kWh\/1 000 h (HDR)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 65″ OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; 0.1 ms response time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Support:\u003c\/strong\u003e Dolby Vision, HDR10, HLG, Filmmaker Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio:\u003c\/strong\u003e 2.2 ch, 40 W AI Sound Pro with Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 16.6 kg (no stand); 18.5 kg (with stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled65c54la\/gallery\/OLED65C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Next-level visual\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eOrder Now at Euronics Ireland\u003c\/h3\u003e\n\u003cp\u003eBring home OLED brilliance, responsive gaming, AI-driven smart features, and transparent energy use. \u003ca style=\"color: #0073e6; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.euronics.ie\/\"\u003e Order your LG OLED65C54LA.AEK today at Euronics Ireland \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51534187495765,"sku":"OLED65C54LA.AEK","price":1699.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_4a869c89-add7-4d02-b7e3-49ed8f3167b0.jpg?v=1758801589"},{"product_id":"lg-oled-ai-48-4k-hdr-smart-tv-oled48c54la-aek","title":"LG OLED AI 48\" 4K HDR Smart TV | OLED48C54LA.AEK","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 48\" 4K HDR Smart TV | OLED48C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED48C54LA (C5 series) features a self-lit OLED evo panel delivering perfect blacks and vivid colours, enhanced by the α9 AI Processor Gen8 for exceptional visual clarity. With webOS 25 and the AI Magic Remote, it offers a smart, cinematic experience ideal for smaller living spaces and next-gen gaming.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf‑Lit OLED evo Panel:\u003c\/strong\u003e Infinite contrast and perfect black levels with pixel-level illumination.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e AI-driven Super Upscaling, dynamic tone mapping, and enhanced picture quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e Accurate, vibrant visuals verified for true-to-life colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e Supports ALLM, VRR, FreeSync \u0026amp; G‑Sync via four HDMI 2.1 ports for smooth gaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Interface:\u003c\/strong\u003e webOS 25 with AI Magic Remote, AI Chatbot, Voice ID \u0026amp; AI Search.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e Virtual surround sound with Dolby Atmos for an immersive audio experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled48c54la\/OLED48C54LA_2010x1334_04.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Side view of LG OLED evo AI C5 4K Smart TV.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e G\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSDR Consumption:\u003c\/strong\u003e 64 kWh\/1 000 h (~64 W on average)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Consumption:\u003c\/strong\u003e 115 kWh\/1 000 h (~115 W on average)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e ≤ 0.5 W\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 48″ OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native; response time 0.1 ms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 3× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 40 W (2.2 ch) with AI Sound Pro \u0026amp; Dolby Atmos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight (no stand):\u003c\/strong\u003e 14.9 kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled48c54la\/OLED48C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Next-level visual\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eOrder Now at Euronics Ireland\u003c\/h3\u003e\n\u003cp\u003eBring cinematic brilliance, superior gaming performance, and clear energy transparency to your home. \u003ca style=\"color: #0073e6; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.euronics.ie\/\"\u003e Order your LG OLED48C54LA.AEK today at Euronics Ireland \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51534187561301,"sku":"LG-OLED48C54LA.AEK","price":1199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_c93531bd-e659-4165-85d8-a48a6791e1e2.jpg?v=1758801590"},{"product_id":"lg-oled-ai-42-4k-hdr-smart-tv-oled42c54la-aek","title":"LG OLED AI 42\" 4K HDR Smart TV | OLED42C54LA.AEK","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003ch2 style=\"font-size: 20px; font-weight: bold; margin-bottom: 10px;\"\u003eLG OLED AI 42\" 4K HDR Smart TV | OLED42C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eMeet the LG OLED42C54LA (C5 series) with a self-lit OLED evo panel delivering perfect blacks, vivid colours, and a brightness boost algorithm. Powered by the α9 AI Processor Gen8 and featuring webOS 25 with AI Magic Remote, this 42″ marvel brings cinema-grade visuals and smart AI control to smaller spaces and gaming setups.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf‑Lit OLED evo Panel:\u003c\/strong\u003e Infinite contrast and perfect black levels thanks to pixel-level illumination.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e Enhances each frame with AI super upscaling and dynamic tone mapping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Accuracy \u0026amp; Volume:\u003c\/strong\u003e Delivers true-to-life, certified colour fidelity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e Supports ALLM, VRR, FreeSync, and G‑Sync using four HDMI 2.1 ports.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart UI:\u003c\/strong\u003e webOS 25 with AI Magic Remote, Chatbot, Voice ID, and AI Search for easy navigation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmersive Audio:\u003c\/strong\u003e AI Sound Pro virtual 11.1.2 surround with Dolby Atmos enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled42c54la\/gallery\/OLED42C54LA_2010x1334_4.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Side view of LG OLED evo AI C5 4K Smart TV.\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e G (SDR and HDR modes).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Draw (SDR):\u003c\/strong\u003e 52 W typical—52 kWh per 1,000 h.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Draw (HDR):\u003c\/strong\u003e 91 W typical—91 kWh per 1,000 h.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Power:\u003c\/strong\u003e 0.5 W maximum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin-top: 10px;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 42″ OLED 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e 120 Hz native\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e Dolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e 4× HDMI 2.1, 2× USB, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e 20 W, 2.0 ch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e Wi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e webOS 25 with AI Magic Remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e 300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e ~9.8 kg (no stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled42c54la\/gallery\/OLED42C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\" alt=\"Next-level visual\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 20px;\"\u003eOrder Now at Euronics Ireland\u003c\/h3\u003e\n\u003cp\u003eBring cinematic brilliance, lighting-fast gaming performance, and clear energy insights into your home. \u003ca style=\"color: #0073e6; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.euronics.ie\/\"\u003e Order your LG OLED42C54LA.AEK today at Euronics Ireland \u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51534187594069,"sku":"LG-OLED42C54LA.AEK","price":1099.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_74021349-2873-4d26-a33b-527606481dbc.jpg?v=1758801591"},{"product_id":"lg-oled-ai-83-4k-hdr-smart-tv-oled83c54la","title":"LG OLED AI 83\" 4K HDR Smart TV | OLED83C54LA","description":"\u003cdiv style=\"font-family: Arial, sans-serif; font-size: 14px; line-height: 1.6; color: #333;\"\u003e\n\u003cdiv class=\"card__header\"\u003e\n\u003ch2 class=\"card__title heading h3\"\u003eDescription\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card__section\"\u003e\n\u003cdiv class=\"rte text--pull\"\u003e\n\u003cdiv\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0267\/9501\/6391\/files\/5522LG_205_20YR_20WAR1764255329.png?v=1764258431\" alt=\"Samita\"\u003e\u003c\/h2\u003e\n\u003ch2\u003eLG OLED AI 83\" 4K HDR Smart TV | OLED83C54LA.AEK\u003c\/h2\u003e\n\u003cp\u003eThe LG OLED83C54LA (C5 series) features an OLED evo panel with Brightness Booster Ultimate, delivering perfect blacks, vibrant 100 % colour fidelity and enhanced peak brightness. Powered by the α9 AI Processor Gen8 and webOS 25 with AI Magic Remote, it brings cinema-grade visuals, intuitive AI control, and immersive Dolby Atmos sound to the big screen.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED evo + Brightness Booster:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSelf-lit pixels with elevated luminosity for deeper blacks and detailed highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eα9 AI Processor Gen8:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAI Super Upscaling and Tone Mapping Pro for picture refinement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100 % Colour Fidelity \u0026amp; Volume:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCertified for true-to-life, lifelike colour reproduction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e120 Hz + HDMI 2.1:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFour full-bandwidth HDMI ports with ALLM, VRR, FreeSync, G‑Sync and Game Optimizer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-enhanced Smart UI:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewebOS 25 with AI Magic Remote, AI Chatbot, Voice ID, AI Search and Re:New software updates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI Sound Pro:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e2.2-channel, 40 W output with virtual 11.1.2 surround and Dolby Atmos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"The alpha 9 AI Processor Gen8 lights up with different shades of blue and bolts of light shoot out from it highlighting its circuits. Performance statistics are visible. 1.7 times greater AI neural processing, NPU. 1.7 times faster operation, CPU. 2.1 times improved graphics, GPU.\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled77c54la\/gallery\/OLED77C54LA_2010x1334_7.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\"\u003e\u003c\/p\u003e\n\u003ch3\u003eEnergy Performance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Class:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eF (SDR) \/ G (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Draw:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e125 W (SDR) \/ 326 W (HDR)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby Consumption:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e≤ 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated Annual Energy Use:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e~173 kWh\/year\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e83″ (195 cm) OLED evo 4K UHD (3840 × 2160)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh Rate:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e120 Hz native; 0.1 ms response\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Formats:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDolby Vision, HDR10, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInputs:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e4× HDMI 2.1, 3× USB 2.0, Ethernet, optical (eARC)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Output:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e2.2 ch, 40 W with Dolby Atmos and AI Sound Pro\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWi‑Fi 6, Bluetooth 5.3, AirPlay 2, Chromecast built‑in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart OS:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewebOS 25 with AI Magic Remote and Re:New updates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA Mount:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e300 × 200 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e23.5 kg (no stand); 27.1 kg (with stand)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg alt=\"Next-level visual\" src=\"https:\/\/www.lg.com\/content\/dam\/channel\/wcms\/uk\/tv-audio-video\/tv-soundbar\/oled-evo\/c5\/oled77c54la\/gallery\/OLED77C54LA_2010x1334_8.jpg\/_jcr_content\/renditions\/thum-1600x1062.jpeg\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52544419103061,"sku":"LG-OLED83C54LA","price":4599.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_a8dcb549-bb9d-40b9-9509-51a0d3a11754.jpg?v=1758801588"},{"product_id":"lg-83-inch-w6-series-4k-oled-wallpaper-tv-oled83w69la-aei","title":"LG 83-inch W6-series 4K OLED Wallpaper TV | OLED83W69LA.AEI","description":"\u003cstyle\u003e\n.pd{\n  font-family:Arial,sans-serif;\n  color:#444;\n  max-width:1200px;\n  margin:auto;\n  line-height:1.6;\n}\n.pd h1,.pd h2,.pd h3{\n  color:#1A1A1A;\n  margin:0 0 12px;\n}\n.pd h1{\n  font-size:40px;\n  line-height:1.1;\n  font-weight:700;\n}\n.pd h2{\n  font-size:18px;\n  color:#003B71;\n}\n.pd h3{\n  font-size:16px;\n  color:#005CB9;\n}\n.pd p{\n  font-size:15px;\n  margin:0 0 14px;\n}\n.pd .breadcrumb{\n  font-size:12px;\n  letter-spacing:.08em;\n  text-transform:uppercase;\n  color:#005CB9;\n  margin-bottom:18px;\n}\n.pd .hero-border{\n  border:1px solid #D8E7F5;\n  background:#F8FAFC;\n  border-radius:14px;\n  padding:26px;\n}\n.pd .deck{\n  font-size:17px;\n  color:#555;\n  max-width:900px;\n  margin-top:12px;\n}\n.pd .stats-bar{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:14px;\n  margin:26px 0;\n}\n.pd .stat{\n  background:#FFFFFF;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:16px;\n}\n.pd .stat strong{\n  display:block;\n  font-size:22px;\n  color:#003B71;\n  margin-bottom:4px;\n}\n.pd .section-divider{\n  margin:32px 0 18px;\n  border-top:1px solid #D8E7F5;\n}\n.pd .pull-quote{\n  background:#003B71;\n  color:#fff;\n  border-radius:12px;\n  padding:22px;\n  margin:26px 0;\n}\n.pd .pull-quote p{\n  color:#fff;\n  font-size:17px;\n  margin:0;\n}\n.pd .ideal-cards,\n.pd .features-grid{\n  display:grid;\n  gap:16px;\n}\n.pd .ideal-cards{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .features-grid{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .card{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .card h3{\n  margin-bottom:8px;\n}\n.pd .editorial{\n  margin-top:24px;\n}\n.pd .compare-card{\n  overflow-x:auto;\n  margin-top:16px;\n}\n.pd table{\n  width:100%;\n  border-collapse:collapse;\n  background:#fff;\n  border:1px solid #D8E7F5;\n}\n.pd th{\n  background:#F2F7FC;\n  color:#003B71;\n  font-size:14px;\n  text-align:left;\n  padding:14px;\n}\n.pd td{\n  padding:14px;\n  border-top:1px solid #E5EEF7;\n  font-size:14px;\n}\n.pd .verdict{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:14px;\n  overflow:hidden;\n  margin-top:28px;\n}\n.pd .verdict-header{\n  background:#003B71;\n  color:#fff;\n  padding:16px 20px;\n  font-size:18px;\n  font-weight:700;\n}\n.pd .verdict-content{\n  padding:20px;\n}\n.pd ul{\n  padding-left:18px;\n  margin:10px 0 0;\n}\n.pd li{\n  margin-bottom:8px;\n  font-size:14px;\n}\n.pd .box-contents{\n  margin-top:24px;\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n@media(max-width:900px){\n  .pd .stats-bar,\n  .pd .ideal-cards,\n  .pd .features-grid{\n    grid-template-columns:1fr 1fr;\n  }\n}\n@media(max-width:640px){\n  .pd h1{\n    font-size:34px;\n  }\n  .pd .stats-bar,\n  .pd .ideal-cards,\n  .pd .features-grid{\n    grid-template-columns:1fr;\n  }\n  .pd .hero-border{\n    padding:20px;\n  }\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nHome Entertainment \/ OLED TVs \/ LG\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED83W69LA OLED evo 83\" 4K Smart TV\u003c\/h1\u003e\n\n\u003cp class=\"deck\"\u003e\nAn ultra-premium OLED evo television combining LG’s signature Wallpaper Design with advanced AI picture processing, wireless connectivity through the Zero Connect Box and high-performance 4K gaming support.\n\u003c\/p\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e83\"\u003c\/strong\u003e\nOLED evo 4K Display\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003e\nGaming Refresh Rate\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart TV Platform\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eDolby Atmos\u003c\/strong\u003e\nImmersive Audio Support\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nDesigned to become part of the room rather than dominate it, the LG OLED83W69LA delivers a clean, gallery-inspired installation with its ultra-slim flush wall design. The included Zero Connect Box wirelessly transfers video and audio signals, helping keep cables away from the display area for a neater and more refined setup.\n\u003c\/p\u003e\n\n\u003cp\u003e\nLG’s OLED evo panel technology combines self-lit pixels with AI-enhanced processing to create exceptional contrast, realistic colour and cinematic depth. Whether watching films, live sport or next-generation gaming, the result is a highly immersive large-screen viewing experience with impressive clarity and responsiveness.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\u003cp\u003e\nA flagship OLED designed for premium living spaces, combining near-invisible installation with cinema-grade performance and advanced gaming capability.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eDedicated Home Cinema\u003c\/h3\u003e\n\u003cp\u003e\nThe expansive 83-inch OLED evo display creates a highly immersive viewing experience with deep blacks, cinematic contrast and excellent detail reproduction.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eModern Interior Spaces\u003c\/h3\u003e\n\u003cp\u003e\nIts slim Wallpaper Design sits close to the wall for a cleaner, more architectural appearance that complements premium interiors.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHigh-End Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 4K high refresh rate gaming, VRR, NVIDIA G-SYNC and AMD FreeSync Premium helps deliver smoother gameplay with low latency.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eOLED evo Display Technology\u003c\/h3\u003e\n\u003cp\u003e\nSelf-lit OLED pixels deliver exceptional contrast and precise black levels while maintaining rich colour and wide viewing angles.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eWallpaper Design\u003c\/h3\u003e\n\u003cp\u003e\nThe ultra-slim profile mounts almost flush against the wall, creating a refined and minimalist appearance in modern living spaces.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eZero Connect Box\u003c\/h3\u003e\n\u003cp\u003e\nWireless transmission between the TV and external connection box reduces visible cable clutter around the display area.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAI Picture \u0026amp; Sound Processing\u003c\/h3\u003e\n\u003cp\u003e\nLG’s advanced AI processing dynamically optimises picture quality and audio performance depending on the content being viewed.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAdvanced Gaming Support\u003c\/h3\u003e\n\u003cp\u003e\n4K 165Hz capability alongside VRR, ALLM, G-SYNC and FreeSync Premium helps create smoother, more responsive gameplay.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003ewebOS Smart Platform\u003c\/h3\u003e\n\u003cp\u003e\nQuick access to leading streaming services, smart home integration and personalised content recommendations through LG’s intuitive interface.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch2\u003eMinimalist Design With Maximum Impact\u003c\/h2\u003e\n\n\u003cp\u003e\nUnlike conventional large-screen televisions, the OLED83W69LA is designed to blend naturally into premium interiors. Its Wallpaper Design allows the display to sit remarkably close to the wall, giving the appearance of a floating screen rather than a bulky television. The included wireless Zero Connect Box further enhances this clean installation by moving connected devices and cables away from the display itself.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis approach is particularly effective in contemporary living rooms, media spaces and open-plan interiors where aesthetics are just as important as picture quality.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch2\u003eCinematic OLED Performance\u003c\/h2\u003e\n\n\u003cp\u003e\nLG’s OLED evo technology enhances contrast and colour performance by combining self-lit OLED pixels with advanced AI processing. Dark scenes maintain impressive shadow detail while brighter highlights appear more controlled and natural, creating a more realistic cinematic presentation across films, streaming content and live broadcasts.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWide viewing angles also make the television well suited to larger seating arrangements, ensuring consistent image quality across the room.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch2\u003eBuilt For Modern Gaming\u003c\/h2\u003e\n\n\u003cp\u003e\nThe OLED83W69LA is equipped for demanding console and PC gaming with support for HDMI 2.1 features including Variable Refresh Rate and Auto Low Latency Mode. Compatibility with NVIDIA G-SYNC and AMD FreeSync Premium helps minimise tearing and stutter during fast-paced gameplay.\n\u003c\/p\u003e\n\n\u003cp\u003e\nCombined with support for refresh rates up to 165Hz, the TV offers a responsive and fluid gaming experience while still delivering the visual depth OLED technology is known for.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED83W69LA\u003c\/th\u003e\n\u003cth\u003eStandard Large LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo self-lit pixels\u003c\/td\u003e\n\u003ctd\u003eTraditional LED backlighting\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eWall Installation\u003c\/td\u003e\n\u003ctd\u003eUltra-slim Wallpaper Design\u003c\/td\u003e\n\u003ctd\u003eConventional deep chassis\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eCable Management\u003c\/td\u003e\n\u003ctd\u003eWireless Zero Connect Box\u003c\/td\u003e\n\u003ctd\u003eDirect wired connections\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Capability\u003c\/td\u003e\n\u003ctd\u003e4K high refresh rate with VRR\u003c\/td\u003e\n\u003ctd\u003eLimited gaming optimisation\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eViewing Angles\u003c\/td\u003e\n\u003ctd\u003eExcellent wide-angle consistency\u003c\/td\u003e\n\u003ctd\u003eReduced side-angle performance\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003e\nThe Verdict\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-content\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture performance with exceptional contrast\u003c\/li\u003e\n\u003cli\u003eElegant flush-wall Wallpaper Design\u003c\/li\u003e\n\u003cli\u003eWireless Zero Connect Box reduces visible cable clutter\u003c\/li\u003e\n\u003cli\u003eExcellent gaming support including VRR, G-SYNC and FreeSync Premium\u003c\/li\u003e\n\u003cli\u003eLarge 83-inch screen creates a highly immersive viewing experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBest suited to larger rooms or dedicated media spaces\u003c\/li\u003e\n\u003cli\u003eWall-mounted installation is central to the overall design concept\u003c\/li\u003e\n\u003cli\u003eFlagship feature set aimed at premium home entertainment setups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED83W69LA OLED evo TV\u003c\/li\u003e\n\u003cli\u003eZero Connect Box\u003c\/li\u003e\n\u003cli\u003eWall mounting solution\u003c\/li\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54044866642261,"sku":"OLED83W69LA.AEI","price":7999.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/112d1bb172a25b9cc561626c7a0d4da40935d5fd_429625_WC__98994.1778511693.jpg?v=1780300831"},{"product_id":"lg-77-inch-w6-series-4k-oled-wallpaper-tv-oled77w69la-aei","title":"LG 77-inch W6-series 4K OLED Wallpaper TV | OLED77W69LA.AEI","description":"\u003cstyle\u003e\n.pd{\n  font-family:Arial,sans-serif;\n  color:#444;\n  line-height:1.6;\n  max-width:1200px;\n  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font-size:15px;\n  margin:0 0 14px;\n}\n.pd .pull-quote{\n  background:#003B71;\n  color:#fff;\n  padding:22px;\n  border-radius:14px;\n  margin-top:30px;\n}\n.pd .pull-quote p{\n  margin:0;\n  font-size:18px;\n  line-height:1.5;\n}\n.pd .ideal-cards,\n.pd .features-grid{\n  display:grid;\n  gap:16px;\n}\n.pd .ideal-cards{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .features-grid{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .card{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .card h3{\n  margin-top:0;\n}\n.pd .editorial{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:20px;\n}\n.pd .compare-card{\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  overflow:hidden;\n}\n.pd table{\n  width:100%;\n  border-collapse:collapse;\n}\n.pd th{\n  background:#003B71;\n  color:#fff;\n  text-align:left;\n  padding:14px;\n  font-size:14px;\n}\n.pd td{\n  padding:14px;\n  border-top:1px solid #D8E7F5;\n  font-size:14px;\n}\n.pd .verdict{\n  border-radius:14px;\n  overflow:hidden;\n  border:1px solid #D8E7F5;\n}\n.pd .verdict-header{\n  background:#003B71;\n  color:#fff;\n  padding:18px 22px;\n}\n.pd .verdict-body{\n  background:#F8FAFC;\n  padding:22px;\n}\n.pd ul{\n  padding-left:18px;\n  margin:10px 0 0;\n}\n.pd li{\n  margin-bottom:8px;\n}\n.pd .box-contents{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .accent{\n  display:inline-block;\n  width:42px;\n  height:4px;\n  background:#FFD200;\n  margin-bottom:14px;\n  border-radius:2px;\n}\n@media(max-width:900px){\n  .pd .stats-bar,\n  .pd .ideal-cards,\n  .pd .features-grid,\n  .pd .editorial{\n    grid-template-columns:1fr;\n  }\n  .pd h1{\n    font-size:34px;\n  }\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nHome Entertainment \/ OLED TVs \/ LG OLED evo\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003cdiv class=\"accent\"\u003e\u003c\/div\u003e\n\n\u003ch1\u003eLG OLED77W69LA OLED evo 77” 4K Smart TV\u003c\/h1\u003e\n\n\u003cp class=\"deck\"\u003e\nA flagship OLED evo television combining premium cinematic performance, wireless connectivity and LG’s ultra-slim Wallpaper design for a cleaner, more immersive entertainment setup.\n\u003c\/p\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e77\"\u003c\/h3\u003e\n\u003cp\u003eOLED evo 4K display\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e165Hz\u003c\/h3\u003e\n\u003cp\u003eAdvanced gaming refresh rate\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003eZero Connect\u003c\/h3\u003e\n\u003cp\u003eWireless AV connection box\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eImmersive cinematic sound\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003cp\u003e\nThe LG OLED77W69LA is engineered for customers who want flagship OLED picture quality alongside a cleaner, more design-focused installation. Its Wallpaper OLED profile sits close to the wall for a refined architectural appearance, while the separate Zero Connect Box helps reduce cable clutter around the television itself.\n\u003c\/p\u003e\n\n\u003cp\u003e\nOLED evo technology delivers exceptional black levels, vivid colour reproduction and impressive HDR detail for films, streaming services and live sport. Combined with LG’s latest AI-powered processing and anti-reflection enhancements, the television maintains strong clarity and contrast in both bright and dim viewing environments.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\u003cp\u003e\nAn ultra-premium OLED evo television designed to combine cinematic scale, modern interior integration and high-performance gaming in one elegant flagship display.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003ePremium Interior Spaces\u003c\/h3\u003e\n\u003cp\u003e\nThe near flush-wall design delivers a cleaner, more minimalist installation that complements modern living environments.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLarge-Screen Home Cinema\u003c\/h3\u003e\n\u003cp\u003e\nOLED evo contrast, Dolby Atmos support and cinematic scale help create a more immersive film and streaming experience.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 4K gaming up to 165Hz with VRR technologies helps maintain smoother gameplay and reduced latency.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eOLED evo Picture Technology\u003c\/h3\u003e\n\u003cp\u003e\nSelf-lit OLED pixels deliver deep blacks and impressive contrast while evo enhancements improve brightness and colour detail.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eWallpaper OLED Design\u003c\/h3\u003e\n\u003cp\u003e\nThe ultra-slim chassis mounts close to the wall for a discreet premium finish with gallery-inspired styling.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eZero Connect Box\u003c\/h3\u003e\n\u003cp\u003e\nConnect source devices wirelessly through a separate AV hub to reduce visible cables around the display area.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAI Picture \u0026amp; Sound Processing\u003c\/h3\u003e\n\u003cp\u003e\nLG’s advanced AI processor optimises image clarity, contrast and sound performance depending on the content being viewed.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAdvanced Gaming Features\u003c\/h3\u003e\n\u003cp\u003e\nHDMI 2.1, VRR, ALLM, G-SYNC and FreeSync Premium support responsive gaming performance across modern consoles and PCs.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003ewebOS Smart Platform\u003c\/h3\u003e\n\u003cp\u003e\nAccess streaming apps, personalised recommendations and connected smart home functionality through LG’s intuitive interface.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section editorial\"\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eDesigned for Cleaner Installations\u003c\/h3\u003e\n\n\u003cp\u003e\nThe OLED77W69LA has been created for customers who want large-screen entertainment without compromising room aesthetics. Its ultra-slim panel and wireless connectivity approach help maintain a more streamlined wall-mounted appearance while still supporting multiple HDMI devices and advanced smart functionality.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis makes it particularly well suited to luxury living rooms, open-plan interiors and dedicated media spaces where visual simplicity matters as much as picture performance.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eImmersive OLED evo Performance\u003c\/h3\u003e\n\n\u003cp\u003e\nLG’s OLED evo technology enhances brightness and contrast while maintaining the deep black levels OLED displays are known for. Combined with AI-driven processing, the television improves detail, motion handling and upscaling performance across films, streaming services and broadcast content.\n\u003c\/p\u003e\n\n\u003cp\u003e\nDolby Atmos support further enhances immersion by creating a more spacious and cinematic sound presentation from compatible entertainment sources.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section editorial\"\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eBuilt for High-End Gaming\u003c\/h3\u003e\n\n\u003cp\u003e\nWith support for up to 4K 165Hz gaming, VRR technologies and HDMI 2.1 connectivity, the OLED77W69LA is designed to meet the demands of modern console and PC gaming. Fast response times and low input lag help maintain smoother, more responsive gameplay during competitive sessions.\n\u003c\/p\u003e\n\n\u003cp\u003e\nDedicated gaming optimisation settings also make it easier to adjust performance preferences depending on the type of game being played.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eSmarter Everyday Entertainment\u003c\/h3\u003e\n\n\u003cp\u003e\nLG’s webOS platform provides convenient access to major streaming apps, voice-enabled controls and personalised content recommendations. AI-enhanced optimisation also helps adapt picture and audio settings automatically depending on the content type and room conditions.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe result is a more consistent and user-friendly viewing experience across films, sport, gaming and everyday television viewing.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\n\u003ctable\u003e\n\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77W69LA\u003c\/th\u003e\n\u003cth\u003eTraditional Premium OLED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eInstallation Style\u003c\/td\u003e\n\u003ctd\u003eUltra slim Wallpaper wall design\u003c\/td\u003e\n\u003ctd\u003eStandard wall or stand mounting\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eCable Management\u003c\/td\u003e\n\u003ctd\u003eWireless Zero Connect Box\u003c\/td\u003e\n\u003ctd\u003eDirect wired TV connections\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003e4K 165Hz with VRR technologies\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh capability\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003ePicture Processing\u003c\/td\u003e\n\u003ctd\u003eOLED evo with AI enhancement\u003c\/td\u003e\n\u003ctd\u003eStandard OLED processing\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eInterior Integration\u003c\/td\u003e\n\u003ctd\u003eMinimal visible chassis profile\u003c\/td\u003e\n\u003ctd\u003eMore prominent display depth\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/table\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section verdict\"\u003e\n\n\u003cdiv class=\"verdict-header\"\u003e\n\u003ch2 style=\"color:#fff;margin:0;\"\u003eThe Verdict\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eElegant Wallpaper OLED design with premium flush-wall appearance\u003c\/li\u003e\n\u003cli\u003eZero Connect Box reduces visible cable clutter\u003c\/li\u003e\n\u003cli\u003eExcellent OLED evo contrast and HDR performance\u003c\/li\u003e\n\u003cli\u003eAdvanced gaming features including 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003eComprehensive smart platform with AI optimisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003ePrimarily intended for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003eLarge-screen format benefits from spacious viewing distances\u003c\/li\u003e\n\u003cli\u003eFlagship positioning aimed at premium home cinema setups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\n\u003cul\u003e\n\u003cli\u003eLG OLED77W69LA OLED evo TV\u003c\/li\u003e\n\u003cli\u003eZero Connect Box\u003c\/li\u003e\n\u003cli\u003eWall mounting system\u003c\/li\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54044866675029,"sku":"OLED77W69LA.AEI","price":5599.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/112d1bb172a25b9cc561626c7a0d4da40935d5fd_429625_WC__98994.1778511693_6af97e7d-9947-426f-8411-c8c3b89135a1.jpg?v=1780300833"},{"product_id":"lg-97-inch-4k-oled-evo-smart-tv-oled97g64lw-aek","title":"LG 97-inch 4K OLED evo Smart TV | OLED97G64LW.AEK","description":"\u003cstyle\u003e\n.pd{\n  font-family:Arial,sans-serif;\n  color:#444;\n  line-height:1.6;\n  max-width:1200px;\n  margin:auto;\n}\n.pd *{\n  box-sizing:border-box;\n}\n.pd .breadcrumb{\n  font-size:12px;\n  letter-spacing:.4px;\n  text-transform:uppercase;\n  color:#005CB9;\n  margin-bottom:12px;\n}\n.pd .hero-border{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:14px;\n  padding:28px;\n}\n.pd h1{\n  font-size:40px;\n  line-height:1.1;\n  color:#1A1A1A;\n  margin:0 0 10px;\n}\n.pd .deck{\n  font-size:16px;\n  color:#555;\n  max-width:900px;\n}\n.pd .stats-bar{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:14px;\n  margin-top:24px;\n}\n.pd .stat{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:16px;\n}\n.pd .stat h3{\n  margin:0;\n  font-size:22px;\n  color:#003B71;\n}\n.pd .stat p{\n  margin:6px 0 0;\n  font-size:13px;\n}\n.pd .section{\n  margin-top:34px;\n}\n.pd h2{\n  font-size:18px;\n  color:#003B71;\n  margin-bottom:16px;\n}\n.pd h3{\n  font-size:16px;\n  color:#003B71;\n  margin-bottom:10px;\n}\n.pd p{\n  font-size:15px;\n  margin:0 0 14px;\n}\n.pd .pull-quote{\n  background:#003B71;\n  color:#fff;\n  padding:22px;\n  border-radius:14px;\n  margin-top:30px;\n}\n.pd .pull-quote p{\n  margin:0;\n  font-size:18px;\n  line-height:1.5;\n}\n.pd .ideal-cards,\n.pd .features-grid{\n  display:grid;\n  gap:16px;\n}\n.pd .ideal-cards{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .features-grid{\n  grid-template-columns:repeat(3,1fr);\n}\n.pd .card{\n  background:#fff;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .card h3{\n  margin-top:0;\n}\n.pd .editorial{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:20px;\n}\n.pd .compare-card{\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  overflow:hidden;\n}\n.pd table{\n  width:100%;\n  border-collapse:collapse;\n}\n.pd th{\n  background:#003B71;\n  color:#fff;\n  text-align:left;\n  padding:14px;\n  font-size:14px;\n}\n.pd td{\n  padding:14px;\n  border-top:1px solid #D8E7F5;\n  font-size:14px;\n}\n.pd .verdict{\n  border-radius:14px;\n  overflow:hidden;\n  border:1px solid #D8E7F5;\n}\n.pd .verdict-header{\n  background:#003B71;\n  color:#fff;\n  padding:18px 22px;\n}\n.pd .verdict-body{\n  background:#F8FAFC;\n  padding:22px;\n}\n.pd ul{\n  padding-left:18px;\n  margin:10px 0 0;\n}\n.pd li{\n  margin-bottom:8px;\n}\n.pd .box-contents{\n  background:#F2F7FC;\n  border:1px solid #D8E7F5;\n  border-radius:12px;\n  padding:18px;\n}\n.pd .accent{\n  display:inline-block;\n  width:42px;\n  height:4px;\n  background:#FFD200;\n  margin-bottom:14px;\n  border-radius:2px;\n}\n@media(max-width:900px){\n  .pd .stats-bar,\n  .pd .ideal-cards,\n  .pd .features-grid,\n  .pd .editorial{\n    grid-template-columns:1fr;\n  }\n  .pd h1{\n    font-size:34px;\n  }\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nHome Entertainment \/ OLED TVs \/ LG OLED evo Gallery Edition\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\n\u003cdiv class=\"accent\"\u003e\u003c\/div\u003e\n\n\u003ch1\u003eLG OLED97G64LW OLED evo Gallery Edition 97” 4K Smart TV\u003c\/h1\u003e\n\n\u003cp class=\"deck\"\u003e\nA flagship ultra-large OLED evo television delivering cinematic 97-inch scale, advanced AI picture processing and premium Gallery Series styling for luxury home entertainment environments.\n\u003c\/p\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e97\"\u003c\/h3\u003e\n\u003cp\u003eOLED evo 4K display\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003e120Hz\u003c\/h3\u003e\n\u003cp\u003eNative refresh rate with gaming support up to 165Hz\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003eDolby Vision\u003c\/h3\u003e\n\u003cp\u003eEnhanced HDR performance\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003ch3\u003ewebOS\u003c\/h3\u003e\n\u003cp\u003eSmart streaming platform\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003cp\u003e\nThe LG OLED97G64LW is designed for customers seeking a true statement home cinema experience with OLED evo picture technology on an extraordinary 97-inch screen. Its Gallery Series design allows the display to sit neatly against the wall, creating a cleaner and more integrated appearance that complements premium interior spaces.\n\u003c\/p\u003e\n\n\u003cp\u003e\nOLED evo technology delivers deep blacks, impressive colour precision and striking contrast across films, streaming platforms and live sport. Combined with LG’s advanced AI processing and anti-reflection enhancements, the television maintains exceptional detail and clarity across a wide variety of content and viewing environments.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\u003cp\u003e\nA flagship OLED evo television built to deliver cinema-scale immersion, premium Gallery design and high-performance gaming on one of LG’s largest OLED displays.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLuxury Home Cinema Rooms\u003c\/h3\u003e\n\u003cp\u003e\nThe expansive 97-inch display creates an exceptionally immersive viewing experience for films, sport and premium streaming content.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eArchitectural Interiors\u003c\/h3\u003e\n\u003cp\u003e\nLG’s Gallery Series design provides a cleaner flush-wall appearance that integrates naturally into modern living environments.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eNext-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003e\nThe native 120Hz panel supports gaming performance up to 165Hz with compatible technologies for smoother, more responsive gameplay.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eOLED evo Technology\u003c\/h3\u003e\n\u003cp\u003e\nSelf-lit OLED pixels provide exceptional black levels and contrast while evo enhancements improve brightness and colour depth.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003e97-Inch Cinematic Scale\u003c\/h3\u003e\n\u003cp\u003e\nThe ultra-large display creates a more immersive viewing experience for films, gaming and live sport.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGallery Series Design\u003c\/h3\u003e\n\u003cp\u003e\nThe slim flush-wall profile delivers a more refined installation that complements premium entertainment spaces.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAlpha AI Processor\u003c\/h3\u003e\n\u003cp\u003e\nAI-powered processing optimises image sharpness, contrast and sound depending on the content being viewed.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eAdvanced Gaming Features\u003c\/h3\u003e\n\u003cp\u003e\nThe native 120Hz OLED panel supports gaming performance up to 165Hz alongside VRR, ALLM, G-SYNC and FreeSync Premium for smoother, more responsive gameplay.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Atmos\u003c\/h3\u003e\n\u003cp\u003e\nEnhanced HDR picture quality and immersive cinematic sound support compatible films and streaming services.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section editorial\"\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eLarge-Screen OLED Immersion\u003c\/h3\u003e\n\n\u003cp\u003e\nAt 97 inches, the OLED97G64LW transforms films, live sport and gaming into a far more cinematic experience than conventional television sizes. OLED evo technology enhances brightness and contrast while preserving the deep black performance OLED displays are known for.\n\u003c\/p\u003e\n\n\u003cp\u003e\nCombined with AI-powered upscaling and motion processing, the television maintains impressive detail and clarity across both native 4K and lower-resolution content.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003ePremium Gallery Series Styling\u003c\/h3\u003e\n\n\u003cp\u003e\nThe Gallery Series design focuses on cleaner installation and more elegant integration within modern interiors. Mounted close to the wall, the television achieves a more refined appearance that avoids the bulk associated with many ultra-large displays.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis makes it especially suited to luxury media rooms, open-plan living spaces and dedicated home cinema environments where both aesthetics and performance matter equally.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section editorial\"\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eBuilt for High-End Gaming\u003c\/h3\u003e\n\n\u003cp\u003e\nWith HDMI 2.1 connectivity, a native 120Hz refresh rate and gaming support up to 165Hz, the OLED97G64LW is designed to support demanding console and PC gaming setups. VRR technologies including NVIDIA G-SYNC and AMD FreeSync Premium help maintain smoother motion and reduced screen tearing during fast-paced gameplay.\n\u003c\/p\u003e\n\n\u003cp\u003e\nLow input lag and fast OLED response times help maintain smoother gameplay and more precise responsiveness during competitive titles.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\n\u003ch3\u003eSmarter Entertainment Performance\u003c\/h3\u003e\n\n\u003cp\u003e\nLG’s webOS platform provides streamlined access to major streaming services, personalised recommendations and smart home functionality. AI-enhanced optimisation automatically adjusts picture and audio performance depending on content type and viewing conditions.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThe result is a more polished and consistent experience whether watching films, gaming or everyday television content.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\n\u003ctable\u003e\n\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED97G64LW\u003c\/th\u003e\n\u003cth\u003eConventional Large TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo self-lit pixels\u003c\/td\u003e\n\u003ctd\u003eTypically LED backlit panels\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eInstallation Style\u003c\/td\u003e\n\u003ctd\u003eFlush-wall Gallery design\u003c\/td\u003e\n\u003ctd\u003eTraditional wall or stand mounting\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003eNative 120Hz panel with support up to 165Hz and VRR\u003c\/td\u003e\n\u003ctd\u003eMore limited refresh support\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eHDR Performance\u003c\/td\u003e\n\u003ctd\u003eDolby Vision compatible\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eViewing Experience\u003c\/td\u003e\n\u003ctd\u003eUltra-large cinematic immersion\u003c\/td\u003e\n\u003ctd\u003eMore conventional screen scale\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/table\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section verdict\"\u003e\n\n\u003cdiv class=\"verdict-header\"\u003e\n\u003ch2 style=\"color:#fff;margin:0;\"\u003eThe Verdict\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eImmersive 97-inch OLED evo cinematic experience\u003c\/li\u003e\n\u003cli\u003ePremium Gallery Series flush-wall design\u003c\/li\u003e\n\u003cli\u003eExcellent contrast, black levels and HDR performance\u003c\/li\u003e\n\u003cli\u003eNative 120Hz panel with gaming support up to 165Hz\u003c\/li\u003e\n\u003cli\u003eComprehensive smart platform with AI enhancement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eLarge-screen format benefits from spacious rooms\u003c\/li\u003e\n\u003cli\u003eDesigned primarily for premium wall-mounted installations\u003c\/li\u003e\n\u003cli\u003eFlagship positioning aimed at high-end home cinema environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section\"\u003e\n\n\u003ch2\u003eWhat’s in the Box\u003c\/h2\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\n\u003cul\u003e\n\u003cli\u003eLG OLED97G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eWall mounting bracket\u003c\/li\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54044866740565,"sku":"OLED97G64LW.AEK","price":18699.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/9cdb7aafd12606d8e273621b22665d1fdebf0619_429529_WC__98621.1778508961.jpg?v=1780300835"},{"product_id":"lg-83-inch-g6-series-oled-evo-ai-4k-smart-tv-oled83g64lw-aei","title":"LG 83-inch G6 Series OLED evo AI 4K Smart TV | OLED83G64LW.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n\n.pd *{\nbox-sizing:border-box;\n}\n\n.pd .breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nmargin-bottom:14px;\nfont-weight:600;\n}\n\n.pd .hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.pd .deck{\nfont-size:16px;\nmax-width:850px;\ncolor:#555;\n}\n\n.pd .stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.pd .stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.pd .stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.pd .stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\nmargin-top:4px;\n}\n\n.pd .intro{\nmargin-top:22px;\n}\n\n.pd .section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin:0 0 12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pd .pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.pd .ideal-cards,\n.pd .features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.pd .ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.pd .card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.pd .editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\n.pd table{\nwidth:100%;\nborder-collapse:collapse;\nmargin-top:10px;\nfont-size:14px;\n}\n\n.pd th{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\n.pd td{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.pd .verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.pd .verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.pd .verdict-content{\npadding:20px;\n}\n\n.pd ul{\nmargin:10px 0 0;\npadding-left:18px;\n}\n\n.pd .box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED83G64LW 83\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eLG’s flagship OLED evo television combines an expansive 83-inch display, advanced AI picture processing, premium Gallery design and elite gaming performance for a truly cinematic home entertainment experience.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e83\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eNATIVE REFRESH RATE\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"intro\"\u003e\n\u003cp\u003eThe LG OLED83G64LW is engineered for customers who want cinema-scale viewing with the latest OLED technology. Its self-lit OLED pixels deliver exceptional contrast, precise shadow detail and deep blacks, while LG’s latest OLED evo enhancements help maintain impressive brightness and colour performance across movies, sport and streaming content.\u003c\/p\u003e\n\u003cp\u003eDesigned as part of LG’s premium Gallery Series, the television sits almost flush against the wall for a clean, contemporary appearance. Combined with Dolby Vision, Dolby Atmos, AI-powered processing and advanced gaming support, it offers a premium entertainment experience whether you're watching films, streaming boxsets or connecting the latest consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pull-quote\"\u003eBuilt around LG’s latest OLED evo technology, the G6 Series is designed to deliver flagship picture quality, advanced gaming responsiveness and premium wall-mounted styling in one statement display.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDedicated Home Cinema Rooms\u003c\/h4\u003e\n\u003cp\u003eThe huge 83-inch screen creates a genuinely immersive viewing experience that brings films and premium TV content closer to the cinema experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBright Living Spaces\u003c\/h4\u003e\n\u003cp\u003eAdvanced brightness technologies and reduced reflections help maintain image clarity and contrast throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eSerious Gaming Setups\u003c\/h4\u003e\n\u003cp\u003eSupport for high refresh rates, VRR technologies and ultra-fast response times helps competitive and casual gamers enjoy smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels deliver exceptional contrast, accurate colours and pixel-level light control for a more realistic image.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing enhances picture quality, upscaling and overall system responsiveness for everyday viewing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eDesigned to improve brightness, colour volume and image depth for a more vivid and impactful picture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR visuals alongside immersive audio that adds greater realism to movies and streamed content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eSupports high frame-rate gaming with NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Design\u003c\/h4\u003e\n\u003cp\u003eSupplied wall bracket allows the TV to sit close to the wall, creating a refined and minimalist appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned For Flagship Picture Performance\u003c\/h3\u003e\n\u003cp\u003eLG’s OLED evo G6 platform combines advanced OLED panel technology with intelligent AI processing to maximise contrast, colour precision and brightness. Whether you're watching blockbuster films, live sport or premium streaming content, the display is designed to reveal more detail across both dark and bright scenes while maintaining the natural image quality OLED is known for.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003ePremium Viewing In Any Room\u003c\/h3\u003e\n\u003cp\u003eLarge-screen televisions often face challenges in brighter spaces, but the OLED83G64LW has been developed to improve visibility and minimise distractions from ambient light. The combination of enhanced brightness and improved reflection handling helps preserve picture quality throughout the day, making it equally suited to dedicated cinema rooms and open-plan living areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eFor console and PC gamers, the G6 Series offers a premium specification that includes support for up to 4K 165Hz gaming, variable refresh rates and ultra-low response times. This helps reduce screen tearing and input lag while maintaining smooth motion during fast-paced gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED83G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium 4K TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Support\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically up to 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWall Design\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit style\u003c\/td\u003e\n\u003ctd\u003eConventional stand design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture performance\u003c\/li\u003e\n\u003cli\u003eMassive 83-inch cinematic screen size\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-powered image processing\u003c\/li\u003e\n\u003cli\u003eExcellent gaming specification with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003ePremium Gallery wall-mounted design\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned primarily for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003eLarge screen size benefits from adequate viewing distance\u003c\/li\u003e\n\u003cli\u003eCustomers seeking the very best audio performance may wish to pair it with a premium sound system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED83G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698257237,"sku":"OLED83G64LW.AEI","price":6899.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371.jpg?v=1782301308"},{"product_id":"lg-77-inch-g6-series-oled-evo-ai-4k-smart-tv-oled77g64lw-aei","title":"LG 77-inch G6 Series OLED evo AI 4K Smart TV | OLED77G64LW.AEI","description":"\u003cstyle\u003e\n.pd{max-width:1200px;margin:auto;font-family:Arial,Helvetica,sans-serif;color:#444;line-height:1.65}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:#005CB9;font-weight:600;margin-bottom:14px}\n.hero-border{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;padding:26px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 12px}\n.deck{font-size:16px;color:#555;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat-value{font-size:22px;font-weight:700;color:#003B71}\n.stat-label{font-size:12px;text-transform:uppercase;letter-spacing:.05em}\n.section-divider{margin:30px 0 18px}\n.pd h2,.pd h3{color:#003B71}\n.pd h2{font-size:18px}\n.pd h3{font-size:17px}\n.pull-quote{background:#003B71;color:#fff;padding:20px;border-radius:10px;margin:28px 0;font-size:16px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:10px;padding:18px}\n.card h4{margin:0 0 8px;color:#003B71;font-size:15px}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;border-radius:10px;padding:20px;margin-top:18px}\ntable{width:100%;border-collapse:collapse}\nth{background:#003B71;color:#fff;padding:12px;text-align:left}\ntd{border:1px solid #D8E7F5;padding:12px}\n.verdict{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;overflow:hidden;margin-top:24px}\n.verdict-header{background:#003B71;color:#fff;padding:16px 20px;font-weight:700}\n.verdict-content{padding:20px}\n.box-contents{background:#fff;border:1px solid #D8E7F5;border-radius:10px;padding:18px;margin-top:20px}\n@media(max-width:900px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr 1fr}\n}\n@media(max-width:640px){\n.pd h1{font-size:34px}\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77G64LW 77\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA flagship OLED evo television featuring LG’s latest Alpha 11 AI Processor Gen3, premium Gallery design and advanced 4K gaming support for exceptional home entertainment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e77\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eNATIVE REFRESH RATE\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED77G64LW is built for customers who demand flagship-level picture quality and contemporary design. Combining OLED evo technology with LG’s latest AI processing, it delivers stunning contrast, vibrant colour and exceptional detail across everything from blockbuster films to live sport.\u003c\/p\u003e\n\u003cp\u003eIts flush-fit Gallery design allows the television to sit close to the wall for a premium integrated look, while Dolby Vision, Dolby Atmos and advanced gaming technologies ensure it performs as impressively as it looks.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eDesigned to showcase LG’s most advanced OLED technology, the G6 Series combines cinematic picture quality, intelligent AI processing and premium Gallery styling.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHome Cinema Enthusiasts\u003c\/h4\u003e\n\u003cp\u003eEnjoy OLED contrast, Dolby Vision HDR and immersive Dolby Atmos support for a more cinematic viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eModern Living Spaces\u003c\/h4\u003e\n\u003cp\u003eThe Gallery design creates a sophisticated wall-mounted appearance that blends seamlessly into contemporary interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eAdvanced gaming support helps unlock smoother, more responsive gameplay from consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide outstanding contrast, deep blacks and precise image control scene by scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing enhances clarity, detail, upscaling and overall picture performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eImproves brightness and colour intensity to deliver more impactful and realistic images.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinema-inspired HDR visuals and immersive sound support for films and streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming Support\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with VRR, G-SYNC, FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Wall Design\u003c\/h4\u003e\n\u003cp\u003eSupplied wall bracket enables an elegant flush-fit installation for a premium finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBrighter OLED Performance\u003c\/h3\u003e\n\u003cp\u003eThe G6 Series introduces LG’s latest OLED evo technologies, including Hyper Radiant Colour Technology and Brightness Booster Ultra, helping maintain exceptional brightness, colour depth and image accuracy across a wide range of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Picture \u0026amp; Sound\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 has been specifically developed for OLED technology. It intelligently optimises images and audio in real time, helping content look sharper and sound more immersive regardless of source quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Gaming Excellence\u003c\/h3\u003e\n\u003cp\u003eWith support for up to 4K 165Hz gaming, ultra-fast response times and advanced variable refresh technologies, the OLED77G64LW is engineered to deliver a premium gaming experience with reduced motion blur and improved responsiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED \/ Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003e4K up to 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit\u003c\/td\u003e\n\u003ctd\u003eTraditional stand design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Format\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePremium flush-fit Gallery design\u003c\/li\u003e\n\u003cli\u003eExcellent gaming specification\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eAdvanced smart TV functionality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned primarily for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003eLarge screen size benefits from adequate viewing distance\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED77G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eAI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698290005,"sku":"OLED77G64LW.AEI","price":4799.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371_cb3b49a2-86c0-4c77-968f-2567edf337bc.jpg?v=1782301310"},{"product_id":"lg-65-inch-g6-series-oled-evo-ai-4k-smart-tv-oled65g64lw-aei","title":"LG 65-inch G6 Series OLED evo AI 4K Smart TV | OLED65G64LW.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.pd 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.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.pd .ideal-cards,\n.pd .features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.pd .ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.pd .card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.pd .editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\n.pd table{\nwidth:100%;\nborder-collapse:collapse;\nmargin-top:10px;\nfont-size:14px;\n}\n\n.pd th{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\n.pd td{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.pd .verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.pd .verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.pd .verdict-content{\npadding:20px;\n}\n\n.pd ul{\nmargin:10px 0 0;\npadding-left:18px;\n}\n\n.pd .box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65G64LW 65\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA flagship OLED evo television featuring LG’s latest Alpha 11 AI Processor Gen3, premium Gallery design and advanced gaming technologies for exceptional picture quality and immersive entertainment.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e65\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eNATIVE REFRESH RATE\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED65G64LW brings together LG’s most advanced OLED technologies in a screen size that suits a wide range of living rooms and dedicated media spaces. Its OLED evo panel delivers remarkable contrast and colour accuracy, while intelligent AI processing enhances picture quality and sound performance in real time.\u003c\/p\u003e\n\u003cp\u003eCombining premium design with advanced smart functionality, the G6 Series is built to excel across films, sport, streaming and gaming. The flush-fit Gallery design creates a refined installation, while support for Dolby Vision, Dolby Atmos and high-frame-rate gaming ensures a truly premium viewing experience.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eCombining flagship OLED evo technology, advanced AI processing and a premium Gallery design, the LG G6 Series is built for customers who want exceptional performance in every category.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Home Cinema\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic picture quality with OLED contrast, Dolby Vision HDR and immersive Dolby Atmos support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eContemporary Interiors\u003c\/h4\u003e\n\u003cp\u003eThe Gallery design allows the TV to sit neatly against the wall for a clean and sophisticated appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHigh-Performance Gaming\u003c\/h4\u003e\n\u003cp\u003eAdvanced gaming technologies provide smooth motion, responsive controls and support for the latest hardware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide exceptional contrast, deep blacks and precise image control without backlight limitations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eIntelligent processing optimises picture clarity, detail, sound quality and overall performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eEnhanced Brightness Performance\u003c\/h4\u003e\n\u003cp\u003eAdvanced OLED evo technologies help deliver brighter, more impactful images across a wide range of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience cinematic HDR visuals and immersive audio support for films, sport and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports fast refresh rates, VRR technologies and HDMI 2.1 connectivity for responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Design\u003c\/h4\u003e\n\u003cp\u003eSupplied wall bracket enables a flush-fit installation that complements modern living spaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned To Showcase OLED At Its Best\u003c\/h3\u003e\n\u003cp\u003eThe OLED65G64LW combines self-lit OLED technology with LG’s latest AI innovations to create outstanding picture quality. Rich colours, precise contrast and detailed highlights help bring every scene to life whether you're watching films, documentaries or live sport.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Processing For Better Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 continuously analyses content and optimises picture and sound performance accordingly. This intelligent approach helps improve clarity, realism and overall viewing enjoyment across a variety of sources.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming up to 165Hz, NVIDIA G-SYNC, AMD FreeSync Premium and variable refresh rate technologies, the OLED65G64LW is engineered to deliver smooth gameplay with reduced screen tearing and improved responsiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Performance\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Rate\u003c\/td\u003e\n\u003ctd\u003eUp to 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign Style\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit design\u003c\/td\u003e\n\u003ctd\u003eStandard installation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced Alpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePremium Gallery wall-mounted design\u003c\/li\u003e\n\u003cli\u003eExcellent gaming specification\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003ePowerful webOS smart TV platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGallery design is optimised for wall mounting\u003c\/li\u003e\n\u003cli\u003ePerformance benefits are most noticeable with high-quality content sources\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance home cinema performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED65G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698519381,"sku":"OLED65G64LW.AEI","price":3199.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371_92367d17-a688-4e30-8099-664df55b89e1.jpg?v=1782301311"},{"product_id":"lg-55-inch-g6-series-oled-evo-ai-4k-smart-tv-oled55g64lw-aei","title":"LG 55-inch G6 Series OLED evo AI 4K Smart TV | OLED55G64LW.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.pd .breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.pd .hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.pd .deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.pd .stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.pd .stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.pd .stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.pd .stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.pd .section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin:0 0 12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin:0 0 10px;\n}\n\n.pd .pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.pd .ideal-cards,\n.pd .features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.pd .ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.pd .card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.pd .card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.pd .editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\n.pd table{\nwidth:100%;\nborder-collapse:collapse;\nmargin-top:10px;\nfont-size:14px;\n}\n\n.pd th{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\n.pd td{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.pd .verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.pd .verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.pd .verdict-content{\npadding:20px;\n}\n\n.pd ul{\nmargin:10px 0 0;\npadding-left:18px;\n}\n\n.pd .box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.pd .stats-bar,\n.pd .ideal-cards,\n.pd .features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55G64LW 55\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nA flagship OLED evo television featuring LG’s latest Alpha 11 AI Processor Gen3, premium Gallery design and advanced gaming capabilities for exceptional home entertainment.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e55\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e4K 165Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGaming Support\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED55G64LW combines flagship OLED picture quality with a more versatile screen size, making it ideal for customers who want premium performance without moving to larger cinema-scale displays. OLED evo technology delivers stunning contrast, accurate colours and exceptional detail, while the Alpha 11 AI Processor Gen3 intelligently optimises picture and sound performance.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhether you're watching films, enjoying live sport or gaming on the latest console, the G6 Series is designed to deliver a consistently immersive experience. Its elegant Gallery design enhances modern interiors, while advanced smart features ensure effortless access to your favourite content.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\nThe LG G6 Series combines flagship OLED evo technology, AI-powered processing and sophisticated Gallery styling to create a premium entertainment experience from every source.\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Living Rooms\u003c\/h4\u003e\n\u003cp\u003eA versatile 55-inch screen size paired with flagship OLED performance makes it ideal for everyday viewing and movie nights alike.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eStreaming \u0026amp; Home Cinema\u003c\/h4\u003e\n\u003cp\u003eDolby Vision HDR and OLED contrast help films and series look more immersive and realistic.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eCompetitive Gaming\u003c\/h4\u003e\n\u003cp\u003eHigh refresh rate support and advanced gaming technologies provide smoother and more responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create outstanding contrast, precise image control and deep, natural blacks.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing improves picture clarity, sound quality and overall viewing performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eEnhanced Brightness Technology\u003c\/h4\u003e\n\u003cp\u003eAdvanced OLED evo innovations help maintain vibrant and impactful images across a wide range of content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR visuals and immersive audio support for movies, sport and streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eGallery Design\u003c\/h4\u003e\n\u003cp\u003eThe supplied wall bracket enables a premium flush-fit installation that complements modern interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eFlagship OLED Performance\u003c\/h3\u003e\n\u003cp\u003e\nLG’s OLED evo technology is designed to maximise the strengths of OLED, delivering remarkable contrast, rich colour reproduction and outstanding detail. The result is a more engaging and realistic viewing experience across every type of content.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Entertainment Through AI\u003c\/h3\u003e\n\u003cp\u003e\nThe Alpha 11 AI Processor Gen3 continuously analyses picture and sound, optimising performance in real time. This intelligent processing helps ensure content looks and sounds its best regardless of source quality.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eReady For Next-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 4K gaming at up to 165Hz, variable refresh rates and advanced gaming technologies makes the OLED55G64LW an excellent choice for modern consoles and gaming PCs, helping deliver smoother gameplay and reduced input lag.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55G64LW\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eContrast Performance\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Rate\u003c\/td\u003e\n\u003ctd\u003eUp to 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDesign Style\u003c\/td\u003e\n\u003ctd\u003eGallery flush-fit design\u003c\/td\u003e\n\u003ctd\u003eConventional TV design\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003e\nThe Verdict\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-content\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePremium Gallery wall-mounted design\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eAdvanced webOS smart TV platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned primarily for wall-mounted installation\u003c\/li\u003e\n\u003cli\u003ePremium performance is best appreciated with high-quality content sources\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic immersion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED55G64LW OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eFlush-fit wall mounting bracket\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698552149,"sku":"OLED55G64LW.AEI","price":2699.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/5c1027b781b1f57b72991d74b15f4dfa51b61544_429530_WC__10775.1778514371_d1fa2f48-26fa-4ae8-a185-2b957ca55096.jpg?v=1782301313"},{"product_id":"lg-65-inch-4k-oled-evo-ai-tv-oled65g66ls-aei","title":"LG 65-inch 4K OLED evo AI TV | OLED65G66LS.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin-bottom:12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.ideal-cards,\n.features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\ntable{\nwidth:100%;\nborder-collapse:collapse;\nfont-size:14px;\n}\n\nth{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\ntd{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.verdict-content{\npadding:20px;\n}\n\n.box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65G66LS 65\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eLG’s flagship OLED evo television with premium stand design, Alpha 11 AI Gen3 processing, Hyper Radiant Colour Technology and advanced 4K 165Hz gaming support.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e65\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eUP TO 165HZ\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED65G66LS delivers LG’s highest-level OLED performance in a premium stand-mounted format. Combining OLED evo technology with the latest Alpha 11 AI Processor Gen3, it produces outstanding contrast, exceptional detail and vibrant colour performance that elevates everything from blockbuster films to live sport and everyday streaming.\u003c\/p\u003e\n\u003cp\u003eBuilt for both entertainment enthusiasts and serious gamers, the OLED65G66LS combines Dolby Vision, Dolby Atmos and advanced AI enhancements with support for up to 4K 165Hz gaming. The result is a television that excels across movies, television, gaming and connected smart home entertainment.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003eDesigned for customers who want flagship OLED performance without compromise, the G6 Series combines cutting-edge picture technology, intelligent processing and premium design.\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Home Cinema\u003c\/h4\u003e\n\u003cp\u003eOLED contrast, Dolby Vision HDR and advanced AI processing create a highly immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eFurniture-Based Installations\u003c\/h4\u003e\n\u003cp\u003eThe integrated stand design is ideal for customers who prefer cabinet or media-unit placement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eUltra-fast response times and support for up to 4K 165Hz gaming help maximise console and PC performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit OLED pixels deliver exceptional contrast, deep blacks and precise image control scene by scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing intelligently enhances picture clarity, motion handling and sound performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eLG's next-generation OLED technology enhances brightness, colour intensity and image realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eReflection Free Premium\u003c\/h4\u003e\n\u003cp\u003eHelps reduce distracting reflections for a clearer picture in brighter viewing environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming Support\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eEnjoy personalised recommendations, voice control and access to leading streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eLG’s Brightest OLED Experience\u003c\/h3\u003e\n\u003cp\u003eThe G6 Series introduces Hyper Radiant Colour Technology alongside Brightness Booster Ultra, helping deliver brighter highlights, richer colours and enhanced image depth. Combined with OLED’s pixel-level light control, the result is a highly dynamic and realistic picture across both SDR and HDR content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 11 AI Processor Gen3 has been developed specifically for OLED technology. It continuously analyses content in real time, optimising picture detail, motion and audio performance to help every source look and sound its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Serious Gamers\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming at up to 165Hz, ultra-low response times and advanced refresh-rate technologies, the OLED65G66LS is engineered to deliver smooth, responsive gameplay whether you're using a next-generation console or a high-performance gaming PC.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65G66LS\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with Hyper Radiant Colour\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium\u003c\/td\u003e\n\u003ctd\u003eStandard anti-glare coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eHyper Radiant Colour Technology\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003ePremium stand-mounted design\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium specification commands a flagship price point\u003c\/li\u003e\n\u003cli\u003eBest performance benefits are realised with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic sound performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED65G66LS OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTable-top stand\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698617685,"sku":"OLED65G66LS.AEI","price":3599.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/bade502f6696753b5d1f31555c9270c60b0a28a3_429536_WC__38345.1778514368.webp?v=1782301315"},{"product_id":"lg-55-inch-4k-oled-evo-ai-tv-oled55g66ls-aei","title":"LG 55-inch 4K OLED evo AI TV | OLED55G66LS.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin-bottom:12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.ideal-cards,\n.features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\ntable{\nwidth:100%;\nborder-collapse:collapse;\nfont-size:14px;\n}\n\nth{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\ntd{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.verdict-content{\npadding:20px;\n}\n\n.box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55G66LS 55\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nLG’s flagship OLED evo television with premium stand design, Alpha 11 AI Processor Gen3, Reflection Free Premium technology and advanced 4K 165Hz gaming support.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e55\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e165Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003e4K Gaming\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED55G66LS delivers flagship OLED performance in a screen size that suits a wide range of living spaces. Combining OLED evo technology with the Alpha 11 AI Processor Gen3, it produces exceptional contrast, vivid colour reproduction and outstanding detail, helping films, sport and streaming content look more immersive and lifelike.\n\u003c\/p\u003e\n\n\u003cp\u003e\nUnlike the Gallery-mounted G64 models, the OLED55G66LS includes a premium table-top stand, making it ideal for media units and furniture-based installations. Combined with Dolby Vision, Dolby Atmos and advanced gaming technologies, it offers a complete premium entertainment experience.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\nBringing together LG’s most advanced OLED innovations, intelligent AI processing and a versatile stand-mounted design, the OLED55G66LS is built for exceptional everyday entertainment.\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Living Rooms\u003c\/h4\u003e\n\u003cp\u003eThe versatile 55-inch screen size combines flagship picture quality with a footprint suited to modern homes.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eFurniture-Based Setups\u003c\/h4\u003e\n\u003cp\u003eThe supplied stand allows simple installation on media units without the need for dedicated wall mounting.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNext-Generation Gaming\u003c\/h4\u003e\n\u003cp\u003eAdvanced gaming support helps maximise performance from modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit OLED pixels deliver deep blacks, exceptional contrast and precise image control across every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing enhances picture quality, sound performance and content optimisation in real time.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eDesigned to improve brightness, colour intensity and image realism for a more impactful viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eReflection Free Premium\u003c\/h4\u003e\n\u003cp\u003eReduces distracting reflections and helps maintain picture clarity in brighter viewing environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and smart features through LG’s latest interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eExceptional OLED Picture Quality\u003c\/h3\u003e\n\u003cp\u003e\nOLED evo technology combines pixel-level light control with advanced brightness enhancements to create remarkable contrast and colour performance. Whether watching films in a darkened room or daytime sport, the OLED55G66LS delivers a richly detailed image with impressive realism.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eIntelligent AI Processing\u003c\/h3\u003e\n\u003cp\u003e\nThe Alpha 11 AI Processor Gen3 continuously analyses content and optimises both picture and audio performance. This intelligent processing helps improve clarity, depth and overall viewing quality across a broad range of content sources.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eEngineered For Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for up to 4K 165Hz gaming, variable refresh rates and ultra-fast response times, the OLED55G66LS is designed to deliver smooth and responsive gameplay while helping reduce tearing and motion artefacts.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55G66LS\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with Hyper Radiant Colour\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium\u003c\/td\u003e\n\u003ctd\u003eStandard anti-glare coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Processor Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003e\nThe Verdict\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-content\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eHyper Radiant Colour Technology\u003c\/li\u003e\n\u003cli\u003eReflection Free Premium screen technology\u003c\/li\u003e\n\u003cli\u003eExcellent gaming performance with 4K 165Hz support\u003c\/li\u003e\n\u003cli\u003ePremium stand-mounted design\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium flagship specification\u003c\/li\u003e\n\u003cli\u003eBenefits most from high-quality HDR content sources\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED55G66LS OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTable-top stand\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698650453,"sku":"OLED55G66LS.AEI","price":2699.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/bade502f6696753b5d1f31555c9270c60b0a28a3_429536_WC__38345.1778514368_158d7137-9be5-4115-91e7-3437edd3cf2b.webp?v=1782301319"},{"product_id":"lg-48-inch-4k-oled-evo-ai-tv-oled48g66ls-aei","title":"LG 48-inch 4K OLED evo AI TV | OLED48G66LS.AEI","description":"\u003cstyle\u003e\n.pd{\nmax-width:1200px;\nmargin:auto;\nfont-family:Arial,Helvetica,sans-serif;\ncolor:#444;\nline-height:1.65;\n}\n.pd *{box-sizing:border-box}\n\n.breadcrumb{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.08em;\ncolor:#005CB9;\nfont-weight:600;\nmargin-bottom:14px;\n}\n\n.hero-border{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:26px;\n}\n\n.pd h1{\nfont-size:40px;\nline-height:1.1;\nmargin:0 0 12px;\ncolor:#1A1A1A;\n}\n\n.deck{\nfont-size:16px;\ncolor:#555;\nmax-width:850px;\n}\n\n.stats-bar{\ndisplay:grid;\ngrid-template-columns:repeat(4,1fr);\ngap:12px;\nmargin:24px 0;\n}\n\n.stat{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:8px;\npadding:16px;\ntext-align:center;\n}\n\n.stat-value{\nfont-size:22px;\nfont-weight:700;\ncolor:#003B71;\n}\n\n.stat-label{\nfont-size:12px;\ntext-transform:uppercase;\nletter-spacing:.05em;\n}\n\n.section-divider{\nmargin:30px 0 18px;\n}\n\n.pd h2{\nfont-size:18px;\ncolor:#003B71;\nmargin-bottom:12px;\n}\n\n.pd h3{\nfont-size:17px;\ncolor:#003B71;\nmargin-bottom:10px;\n}\n\n.pull-quote{\nbackground:#003B71;\ncolor:#fff;\npadding:20px;\nborder-radius:10px;\nmargin:28px 0;\nfont-size:16px;\nfont-weight:600;\n}\n\n.ideal-cards,\n.features-grid{\ndisplay:grid;\ngap:14px;\n}\n\n.ideal-cards{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.features-grid{\ngrid-template-columns:repeat(3,1fr);\n}\n\n.card{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\n}\n\n.card h4{\nmargin:0 0 8px;\nfont-size:15px;\ncolor:#003B71;\n}\n\n.editorial{\nbackground:#F8FAFC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:20px;\nmargin-top:18px;\n}\n\ntable{\nwidth:100%;\nborder-collapse:collapse;\nfont-size:14px;\n}\n\nth{\nbackground:#003B71;\ncolor:#fff;\npadding:12px;\ntext-align:left;\n}\n\ntd{\npadding:12px;\nborder:1px solid #D8E7F5;\n}\n\n.verdict{\nbackground:#F2F7FC;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\noverflow:hidden;\nmargin-top:24px;\n}\n\n.verdict-header{\nbackground:#003B71;\ncolor:#fff;\npadding:16px 20px;\nfont-weight:700;\n}\n\n.verdict-content{\npadding:20px;\n}\n\n.box-contents{\nbackground:#fff;\nborder:1px solid #D8E7F5;\nborder-radius:10px;\npadding:18px;\nmargin-top:20px;\n}\n\n@media(max-width:900px){\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr 1fr;\n}\n}\n\n@media(max-width:640px){\n.pd h1{\nfont-size:34px;\n}\n.stats-bar,\n.ideal-cards,\n.features-grid{\ngrid-template-columns:1fr;\n}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003e\nTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo G6 Series\n\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48G66LS 48\" OLED evo AI G6 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nFlagship OLED evo technology in a versatile 48-inch format, featuring Alpha 11 AI processing, Reflection Free Premium technology and advanced gaming performance.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e48\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e165Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003e4K Gaming\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα11 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen3 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart TV\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED48G66LS delivers flagship OLED performance in a size that is perfectly suited to modern apartments, gaming rooms, bedrooms and compact media spaces. Combining OLED evo technology with LG’s Alpha 11 AI Processor Gen3, it produces exceptional contrast, precise colour accuracy and outstanding image detail across films, sport and streamed entertainment.\n\u003c\/p\u003e\n\n\u003cp\u003e\nIts premium stand-mounted design provides installation flexibility while retaining the advanced technologies found throughout the flagship G6 range. Whether you're enjoying cinematic content or competitive gaming, the OLED48G66LS is engineered to deliver a highly immersive experience.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\nCompact in size but uncompromising in performance, the OLED48G66LS brings LG’s most advanced OLED technologies to spaces where larger screens aren't practical.\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ePremium Gaming Setups\u003c\/h4\u003e\n\u003cp\u003eThe 48-inch screen size is ideal for closer viewing distances while delivering flagship gaming performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eSmaller Living Spaces\u003c\/h4\u003e\n\u003cp\u003ePerfect for apartments, bedrooms and media rooms where premium picture quality is the priority.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eStreaming \u0026amp; Home Cinema\u003c\/h4\u003e\n\u003cp\u003eOLED contrast and Dolby Vision support help films and series look more immersive and realistic.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide exceptional contrast, deep blacks and precise control over every scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eIntelligent processing enhances image quality, sound performance and content optimisation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eAdvanced brightness and colour technologies deliver more vivid, impactful images.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eReflection Free Premium\u003c\/h4\u003e\n\u003cp\u003eHelps reduce distracting reflections and maintain excellent visibility in brighter environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, NVIDIA G-SYNC, AMD FreeSync Premium and HDMI 2.1 connectivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess popular streaming services, personalised recommendations and smart features with ease.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eFlagship OLED Technology In A Versatile Size\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED48G66LS offers all the benefits of LG's premium OLED evo technology in a screen size that suits more compact rooms. Deep blacks, vibrant colours and exceptional image detail help create an engaging viewing experience without requiring a large wall space.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAdvanced AI Optimisation\u003c\/h3\u003e\n\u003cp\u003e\nPowered by the Alpha 11 AI Processor Gen3, the television continuously analyses content to optimise picture and sound quality. This helps ensure consistently impressive performance across movies, television broadcasts and streamed content.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt For Competitive Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for 4K gaming at up to 165Hz, ultra-low response times and advanced refresh-rate technologies, the OLED48G66LS is engineered to deliver smooth, responsive gameplay across modern gaming platforms.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003c\/div\u003e\n\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48G66LS\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with Hyper Radiant Colour\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eContrast Control\u003c\/td\u003e\n\u003ctd\u003eSelf-lit pixels\u003c\/td\u003e\n\u003ctd\u003eBacklight controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eReflection Handling\u003c\/td\u003e\n\u003ctd\u003eReflection Free Premium\u003c\/td\u003e\n\u003ctd\u003eStandard anti-glare coating\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eAlpha 11 AI Processor Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003e\nThe Verdict\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-content\"\u003e\n\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFlagship OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eIdeal size for gaming rooms and compact spaces\u003c\/li\u003e\n\u003cli\u003eAlpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eReflection Free Premium technology\u003c\/li\u003e\n\u003cli\u003eExcellent 4K 165Hz gaming support\u003c\/li\u003e\n\u003cli\u003ePremium stand-mounted design\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size may not suit larger viewing rooms\u003c\/li\u003e\n\u003cli\u003eFlagship OLED specification carries a premium price point\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance movie performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED48G66LS OLED evo TV\u003c\/li\u003e\n\u003cli\u003eLG AI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTable-top stand\u003c\/li\u003e\n\u003cli\u003ePower cable\u003c\/li\u003e\n\u003cli\u003eUser documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698683221,"sku":"OLED48G66LS.AEI","price":2099.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330.jpg?v=1782301322"},{"product_id":"lg-83-inch-c6-series-4k-ultra-hd-smart-tv-oled83c64la-aei","title":"LG 83-inch C6-series 4K Ultra HD Smart TV | OLED83C64LA.AEI","description":"\u003cstyle\u003e\n.pd{max-width:1200px;margin:auto;font-family:Arial,Helvetica,sans-serif;color:#444;line-height:1.65}\n.pd *{box-sizing:border-box}\n.pd .breadcrumb{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:#005CB9;font-weight:700;margin-bottom:14px}\n.pd .hero-border{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;padding:26px}\n.pd h1{font-size:40px;line-height:1.1;margin:0 0 12px;color:#1A1A1A}\n.pd .deck{font-size:16px;color:#555;max-width:860px}\n.pd .stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.pd .stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.pd .stat-value{font-size:22px;font-weight:800;color:#003B71}\n.pd .stat-label{font-size:12px;text-transform:uppercase;letter-spacing:.05em;color:#555}\n.pd .section-divider{margin:30px 0 18px}\n.pd h2{font-size:18px;color:#003B71;margin:0 0 12px}\n.pd h3{font-size:17px;color:#003B71;margin:0 0 10px}\n.pd p{font-size:15px;margin:0 0 14px}\n.pd .pull-quote{background:#003B71;color:#fff;padding:20px;border-radius:10px;margin:26px 0;font-size:16px;font-weight:700;border-left:5px solid #FFD200}\n.pd .ideal-cards,.pd .features-grid{display:grid;gap:14px}\n.pd .ideal-cards{grid-template-columns:repeat(3,1fr)}\n.pd .features-grid{grid-template-columns:repeat(3,1fr)}\n.pd .card{background:#fff;border:1px solid #D8E7F5;border-radius:10px;padding:18px}\n.pd .card h4{margin:0 0 8px;font-size:15px;color:#003B71}\n.pd .card p{font-size:14px;margin:0}\n.pd .editorial{background:#F8FAFC;border:1px solid #D8E7F5;border-radius:10px;padding:20px;margin-top:18px}\n.pd .compare-card{margin-top:8px;overflow-x:auto}\n.pd table{width:100%;border-collapse:collapse;font-size:14px;background:#fff}\n.pd th{background:#003B71;color:#fff;padding:12px;text-align:left}\n.pd td{padding:12px;border:1px solid #D8E7F5;vertical-align:top}\n.pd .verdict{background:#F2F7FC;border:1px solid #D8E7F5;border-radius:10px;overflow:hidden;margin-top:24px}\n.pd .verdict-header{background:#003B71;color:#fff;padding:16px 20px;font-weight:800}\n.pd .verdict-content{display:grid;grid-template-columns:1fr 1fr;gap:18px;padding:20px}\n.pd ul{margin:8px 0 0;padding-left:18px}\n.pd li{margin-bottom:6px;font-size:14px}\n@media(max-width:900px){.pd .stats-bar,.pd .ideal-cards,.pd .features-grid,.pd .verdict-content{grid-template-columns:1fr 1fr}}\n@media(max-width:640px){.pd h1{font-size:34px}.pd .stats-bar,.pd .ideal-cards,.pd .features-grid,.pd .verdict-content{grid-template-columns:1fr}}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Audio \/ OLED TVs \/ LG OLED evo C6 Series\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED83C64LA 83\" OLED evo AI 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003eA cinema-scale OLED evo television with Alpha 9 AI Processor Gen8, Dolby Vision, Dolby Atmos, webOS 26 and smooth 4K 120Hz gaming support.\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e83\"\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eOLED evo Display\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003e120Hz\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003e4K Gaming\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003eα9 AI\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eGen8 Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cdiv class=\"stat-value\"\u003ewebOS 26\u003c\/div\u003e\n\u003cdiv class=\"stat-label\"\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eThe LG OLED83C64LA is built for customers who want the scale of a home cinema with the precision of OLED picture quality. Its OLED evo display uses self-lit pixels to deliver deep blacks, bright highlights and excellent contrast control, helping films, live sport and premium streaming content feel more detailed and immersive.\u003c\/p\u003e\n\n\u003cp\u003ePowered by the Alpha 9 AI Processor Gen8, the TV intelligently enhances picture and sound to suit what you're watching. With Dolby Vision, Dolby Atmos, HDMI 2.1 gaming features and LG’s intuitive webOS 26 platform, it becomes a complete entertainment centre for movies, boxsets, sport and console gaming.\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003eA premium large-screen OLED designed for cinematic viewing, intelligent picture enhancement and smooth 4K 120Hz gaming.\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003ch2\u003eIdeal For\u003c\/h2\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eLarge Living Rooms\u003c\/h4\u003e\n\u003cp\u003eThe expansive 83-inch screen delivers impressive scale and visibility for spacious family rooms and open-plan interiors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHome Cinema Viewing\u003c\/h4\u003e\n\u003cp\u003eOLED evo contrast, Dolby Vision and Dolby Atmos support create a more immersive movie-night experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eConsole Gaming\u003c\/h4\u003e\n\u003cp\u003eHDMI 2.1, VRR, NVIDIA G-SYNC compatibility and AMD FreeSync Premium support help deliver smoother 4K 120Hz gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels deliver precise contrast, deep blacks and detailed highlights without relying on a traditional backlight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAlpha 9 AI Processor Gen8\u003c\/h4\u003e\n\u003cp\u003eLG’s AI processor optimises picture and sound in real time for clearer, more balanced entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eCompatible films and series gain richer colour, improved contrast and more cinematic scene-by-scene detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Support\u003c\/h4\u003e\n\u003cp\u003eObject-based audio compatibility helps create a wider, more immersive sound experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 120Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eEnjoy smooth, responsive gaming with HDMI 2.1, VRR, NVIDIA G-SYNC compatibility and AMD FreeSync Premium support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess streaming apps, recommendations and smart features through LG’s refined and easy-to-use interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eCinema-Scale OLED Picture Quality\u003c\/h3\u003e\n\u003cp\u003eThe 83-inch OLED evo panel brings serious presence to films, sport and streaming. Because every pixel controls its own light, dark scenes stay deep and detailed while bright highlights retain impact, giving the picture a natural sense of depth and realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Everyday Viewing\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 9 AI Processor Gen8 analyses content and applies intelligent picture and sound adjustments automatically. Lower-resolution sources, fast-moving sport and cinematic HDR content all benefit from processing designed to improve clarity, motion and overall balance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith 4K 120Hz support, HDMI 2.1 connectivity and advanced variable refresh rate technologies, the OLED83C64LA is well equipped for current-generation consoles. Fast response and OLED motion clarity help gameplay feel fluid and controlled.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003ch2\u003eHow It Compares\u003c\/h2\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED83C64LA\u003c\/th\u003e\n\u003cth\u003eTypical Premium TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo with self-lit pixels\u003c\/td\u003e\n\u003ctd\u003eLED or Mini LED with backlight control\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Size\u003c\/td\u003e\n\u003ctd\u003e83-inch large-screen OLED\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Refresh Support\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 120Hz\u003c\/td\u003e\n\u003ctd\u003eOften up to 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro and HLG\u003c\/td\u003e\n\u003ctd\u003eFormat support varies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS 26\u003c\/td\u003e\n\u003ctd\u003eVaries by brand and model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-content\"\u003e\n\u003cdiv\u003e\n\u003ch3\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eImmersive 83-inch OLED evo display\u003c\/li\u003e\n\u003cli\u003eExcellent contrast from self-lit pixel technology\u003c\/li\u003e\n\u003cli\u003eAlpha 9 AI Processor Gen8\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eSmooth 4K 120Hz gaming support\u003c\/li\u003e\n\u003cli\u003ewebOS 26 smart TV platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge screen size benefits from suitable viewing distance\u003c\/li\u003e\n\u003cli\u003eBest results come from high-quality HD, 4K and HDR sources\u003c\/li\u003e\n\u003cli\u003eA dedicated soundbar or AV system can further enhance cinema-style audio\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698879829,"sku":"OLED83C64LA.AEI","price":4899.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_a0c8b9f9-1dac-4585-8ede-bca3340be8ef.jpg?v=1782301325"},{"product_id":"lg-77-inch-c6-series-4k-ultra-hd-smart-tv-oled77c64la-aei","title":"LG 77-inch C6-series 4K Ultra HD Smart TV | OLED77C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77C64LA OLED evo AI 77\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nA flagship-scale OLED entertainment experience with LG's α11 AI Processor Gen3, OLED evo picture technology, Dolby Vision, Dolby Atmos and ultra-responsive 4K gaming up to 165Hz.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e77\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K OLED evo\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003e\nGaming Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nBuilt for customers who want a true big-screen home cinema experience, the LG OLED77C64LA combines premium OLED technology with LG's latest AI-driven processing. Self-lit OLED pixels create exceptional black levels and contrast, while advanced picture enhancement technologies help reveal greater detail, colour accuracy and realism.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhether you're streaming the latest series, watching live sport or connecting a next-generation games console, the OLED77C64LA is engineered to deliver outstanding performance. Its large 77-inch screen creates an immersive viewing environment while intelligent smart features help simplify everyday use.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"The 77-inch OLED evo experience combines cinematic scale, advanced AI processing and high-performance gaming features in one premium entertainment hub.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional contrast, OLED precision and Dolby Vision HDR across films, box sets and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSerious Gamers\u003c\/h3\u003e\n\u003cp\u003eTake advantage of 4K gaming up to 165Hz, VRR support, G-SYNC compatibility and ultra-fast response times.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLarge Living Spaces\u003c\/h3\u003e\n\u003cp\u003eThe expansive 77-inch screen helps create a more immersive viewing experience for family entertainment and sport.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels deliver precise light control, outstanding contrast and deep black levels without backlight blooming.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eLG's advanced processor intelligently optimises picture and sound performance for a more refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eEnhances colour performance and image impact to create richer, more lifelike visuals across HDR content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with compatibility for VRR, NVIDIA G-SYNC and AMD FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience cinematic picture and immersive audio from compatible movies, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and integrated AI-powered smart features.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned For Modern Entertainment\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED77C64LA is built around LG's latest OLED evo platform, combining premium picture quality with intelligent processing. The result is enhanced brightness, improved image precision and more consistent performance across a wide range of viewing conditions.\n\u003c\/p\u003e\n\n\u003ch3\u003eImmersive Picture Quality On A Larger Scale\u003c\/h3\u003e\n\u003cp\u003e\nThe 77-inch display creates a highly engaging viewing experience for films, sport and premium streaming content. OLED technology allows each pixel to operate independently, helping maintain excellent shadow detail, contrast and colour accuracy.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Next-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for high refresh rate 4K gameplay, variable refresh rate technologies and dedicated gaming enhancements, the OLED77C64LA is designed to help gamers enjoy smoother motion, reduced screen tearing and responsive control.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77C64LA\u003c\/th\u003e\n\u003cth\u003eTypical 4K LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level control\u003c\/td\u003e\n\u003ctd\u003eBacklit panel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Support\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eLarge immersive 77-inch screen\u003c\/li\u003e\n\u003cli\u003eExcellent gaming credentials with 165Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge-screen design is best suited to spacious rooms\u003c\/li\u003e\n\u003cli\u003ePremium performance positioned within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eDedicated sound system may further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698912597,"sku":"OLED77C64LA.AEI","price":3399.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_ceab1721-886c-4414-a47f-767c789f32df.jpg?v=1782301325"},{"product_id":"lg-65-inch-c6-series-4k-ultra-hd-smart-tv-oled65c64la-aei","title":"LG 65-inch C6-series 4K Ultra HD Smart TV | OLED65C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65C64LA OLED evo AI 65\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED evo picture quality, powered by the α11 AI Processor 4K Gen3, with Dolby Vision, Dolby Atmos and advanced gaming features including up to 4K 165Hz support.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e65\"\u003c\/strong\u003eScreen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003eDisplay Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003eGaming Support\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003eSmart TV Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED65C64LA is designed for customers who want exceptional picture quality, advanced smart functionality and premium gaming performance in one beautifully engineered television. Combining OLED evo technology with LG’s latest AI-powered processor, it delivers outstanding realism, depth and detail across all types of content.\n\u003c\/p\u003e\n\n\u003cp\u003e\nFrom cinematic movie nights to competitive gaming sessions, every scene benefits from enhanced brightness, accurate colour reproduction and intelligent picture optimisation. The result is a TV that feels equally at home streaming the latest blockbuster as it does displaying fast-paced sport or next-generation console gaming.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED evo technology with LG's most advanced AI processing, the C6 series delivers a refined home cinema and gaming experience.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience cinematic contrast, Dolby Vision HDR and immersive OLED picture quality for films and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gamers\u003c\/h3\u003e\n\u003cp\u003eTake advantage of ultra-smooth gameplay with support for VRR, G-SYNC, FreeSync Premium and up to 165Hz refresh rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eEveryday Smart Viewing\u003c\/h3\u003e\n\u003cp\u003eAccess streaming apps, personalised recommendations and intelligent AI features through LG's webOS platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create exceptional contrast, precise blacks and lifelike colour without the limitations of traditional backlighting.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing optimises picture and sound performance for enhanced realism and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBrightness Booster\u003c\/h4\u003e\n\u003cp\u003eEnhances image brightness and detail to create a more impactful HDR viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy immersive cinematic picture and sound from compatible content and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eDesigned for responsive gameplay with support for VRR, NVIDIA G-SYNC and AMD FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eSmart AI Powered webOS\u003c\/h4\u003e\n\u003cp\u003eDiscover personalised entertainment, voice assistance and easy access to popular streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eExceptional OLED Performance\u003c\/h3\u003e\n\u003cp\u003e\nOLED evo technology builds on LG’s award-winning OLED heritage, delivering stunning contrast and precise control over every pixel. This helps reveal greater depth in dark scenes while maintaining vibrant colour and detail in brighter content.\n\u003c\/p\u003e\n\n\u003ch3\u003eAI-Enhanced Picture \u0026amp; Sound\u003c\/h3\u003e\n\u003cp\u003e\nThe α11 AI Processor 4K Gen3 intelligently analyses content in real time, helping optimise picture sharpness, colour reproduction and audio performance. Whether watching live broadcasts or streamed content, the experience feels more refined and immersive.\n\u003c\/p\u003e\n\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for high frame rate gaming, variable refresh technologies and dedicated gaming optimisation tools, the OLED65C64LA is equipped to handle the latest consoles and gaming PCs with confidence.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65C64LA\u003c\/th\u003e\n\u003cth\u003eConventional LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003eAI-powered webOS\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOLED evo picture quality with enhanced brightness\u003c\/li\u003e\n\u003cli\u003ePowerful α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 165Hz capability\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS smart platform\u003c\/li\u003e\n\u003cli\u003ePremium 65-inch home cinema experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium model positioned in the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance realised with high-quality 4K HDR content\u003c\/li\u003e\n\u003cli\u003eExternal audio systems can further enhance room-filling sound\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698945365,"sku":"OLED65C64LA.AEI","price":2499.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_d9d3ef5a-4008-472b-9bf1-0ad19262c705.jpg?v=1782301328"},{"product_id":"lg-55-inch-c6-series-4k-ultra-hd-smart-tv-oled55c64la-aei","title":"LG 55-inch C6-series 4K Ultra HD Smart TV | OLED55C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55C64LA OLED evo AI 55\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED evo picture quality meets LG's most advanced AI processing, delivering exceptional contrast, immersive Dolby entertainment and high-performance gaming in a versatile 55-inch screen size.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003e\nGaming Support\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED55C64LA is engineered to deliver outstanding performance across every type of content. Combining OLED evo technology with the advanced α11 AI Processor 4K Gen3, it produces remarkably detailed images with exceptional contrast, vibrant colours and refined picture processing.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhether you're enjoying blockbuster films, streaming the latest series or connecting a next-generation games console, the OLED55C64LA adapts intelligently to optimise picture and sound quality. Its 55-inch screen size makes it an ideal choice for a wide range of living spaces while still providing an immersive viewing experience.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Premium OLED evo technology, intelligent AI processing and advanced gaming performance combine to create a truly versatile entertainment centrepiece.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Series Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy cinematic contrast, Dolby Vision HDR and precise OLED picture quality across streaming services and Blu-ray collections.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience smooth, responsive gameplay with support for up to 4K 165Hz, VRR, G-SYNC and FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eModern Living Spaces\u003c\/h3\u003e\n\u003cp\u003eA balanced 55-inch screen size delivers immersive viewing while fitting comfortably into a wide range of room layouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide precise light control for outstanding contrast, rich blacks and exceptional picture depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing continuously enhances picture clarity, colour performance and sound optimisation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBrightness Booster\u003c\/h4\u003e\n\u003cp\u003eImproves image brightness and HDR impact, helping content appear more vibrant and engaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience immersive picture and sound from compatible movies, streaming content and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Features\u003c\/h4\u003e\n\u003cp\u003eSupport for 4K 165Hz, VRR, NVIDIA G-SYNC and AMD FreeSync Premium delivers smooth gameplay performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV Platform\u003c\/h4\u003e\n\u003cp\u003eAccess popular streaming apps, personalised recommendations and integrated smart TV functionality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Performance Refined\u003c\/h3\u003e\n\u003cp\u003e\nLG's OLED evo technology takes the benefits of self-emissive display technology even further. Every pixel can be individually controlled, creating stunning contrast and exceptional detail in both bright and dark scenes without relying on a traditional backlight.\n\u003c\/p\u003e\n\n\u003ch3\u003eSmarter Entertainment Through AI\u003c\/h3\u003e\n\u003cp\u003e\nThe α11 AI Processor 4K Gen3 intelligently analyses content in real time to optimise picture and sound performance. From upscaled broadcasts to premium HDR movies, content benefits from enhanced realism and improved viewing consistency.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Gaming And Streaming\u003c\/h3\u003e\n\u003cp\u003e\nWith extensive gaming support alongside a powerful smart TV platform, the OLED55C64LA is equally capable of handling competitive gaming sessions and everyday streaming. Fast response times and intelligent image processing help maintain an engaging entertainment experience across all content types.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Capability\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Features\u003c\/td\u003e\n\u003ctd\u003eAI-powered webOS\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming credentials with 165Hz support\u003c\/li\u003e\n\u003cli\u003eResponsive and intuitive webOS platform\u003c\/li\u003e\n\u003cli\u003eVersatile 55-inch screen size for most rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance is achieved with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic sound\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213698978133,"sku":"OLED55C64LA.AEI","price":1799.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_5c91809e-8d84-475e-87b5-b39d772d5733.jpg?v=1782301330"},{"product_id":"lg-48-inch-c6-series-4k-ultra-hd-smart-tv-oled48c64la-aei","title":"LG 48-inch C6-series 4K Ultra HD Smart TV | OLED48C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px;font-weight:600}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin:0 0 10px;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"pd\"\u003e\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48C64LA OLED evo 48\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003ePremium OLED evo technology, advanced AI-powered processing and next-generation gaming performance in a versatile 48-inch screen size designed for modern entertainment spaces.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e48\"\u003c\/strong\u003e Screen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003e Display Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003eRefresh Rate\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e Smart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe LG OLED48C64LA brings the acclaimed OLED evo experience into a compact form factor that suits a wide range of rooms and viewing environments. Combining self-lit pixel technology with LG's intelligent α11 AI Processor 4K Gen2, it delivers impressive contrast, realistic colour and refined picture optimisation across movies, sport and streaming content.\u003c\/p\u003e\n\u003cp\u003eIts 48-inch screen size also makes it particularly appealing for gaming setups, where fast response times, high refresh rates and HDMI 2.1 connectivity can be fully appreciated. Whether mounted on a wall or positioned on a media unit, the OLED48C64LA offers premium performance without requiring a large room.\u003c\/p\u003e\n\u003cdiv class=\"pull-quote\"\u003e\"Flagship OLED evo picture quality and advanced gaming performance in a compact format that fits effortlessly into modern living spaces.\"\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eIdeal For\u003c\/h2\u003e\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Rooms\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch screen size is ideal for immersive console and PC gaming with high refresh rate support and responsive performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy cinematic OLED contrast, Dolby Vision HDR and exceptional detail across your favourite entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmaller Living Spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect for apartments, bedrooms and media rooms where premium performance is desired without a larger screen footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eKey Features\u003c\/h2\u003e\n\u003cdiv class=\"features-grid\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create exceptional contrast, perfect blacks and outstanding image precision scene after scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced processing intelligently enhances picture and sound quality for a more immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eUnlock greater detail, colour depth and realism from compatible HDR movies and streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eExperience fluid gameplay with support for high refresh rates, VRR and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eNVIDIA G-SYNC \u0026amp; FreeSync Premium\u003c\/h4\u003e\n\u003cp\u003eReduce screen tearing and maintain smooth performance across supported gaming hardware.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised content recommendations and smart home integration from one platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eCompact OLED Excellence\u003c\/h3\u003e\n\u003cp\u003eThe OLED48C64LA demonstrates that premium picture quality does not require a huge screen. OLED evo technology enables pixel-level light control, producing exceptional shadow detail and contrast while maintaining natural colour reproduction across a broad range of content.\u003c\/p\u003e\n\u003ch3\u003eBuilt For Gamers\u003c\/h3\u003e\n\u003cp\u003eWith support for up to 4K 165Hz, HDMI 2.1 connectivity and dedicated gaming technologies, this model is engineered to maximise the capabilities of modern consoles and gaming PCs. Fast response times help maintain a smooth and responsive experience during competitive gameplay.\u003c\/p\u003e\n\u003ch3\u003eSmart Entertainment Made Simple\u003c\/h3\u003e\n\u003cp\u003eLG's webOS platform provides quick access to streaming apps, personalised recommendations and smart features designed to make everyday viewing more intuitive. Combined with AI-enhanced processing, content consistently looks and sounds its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch2 style=\"color: #003b71;\"\u003eHow It Compares\u003c\/h2\u003e\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level control\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003e4K up to 165Hz with VRR\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Performance\u003c\/td\u003e\n\u003ctd\u003eDolby Vision HDR\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Features\u003c\/td\u003e\n\u003ctd\u003ewebOS Platform\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"section-divider\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eCompact 48-inch format suits smaller spaces\u003c\/li\u003e\n\u003cli\u003eExcellent gaming support up to 4K 165Hz\u003c\/li\u003e\n\u003cli\u003eNVIDIA G-SYNC and AMD FreeSync Premium compatibility\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-enhanced picture processing\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"color: #003b71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size than larger OLED models\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology commands a higher investment\u003c\/li\u003e\n\u003cli\u003eExternal audio systems can further enhance cinematic sound performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699010901,"sku":"OLED48C64LA.AEI","price":1499.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_9324e321-07e7-48fe-b77b-bdbe6fbaf2bb.jpg?v=1782301331"},{"product_id":"lg-42-inch-c6-series-4k-ultra-hd-smart-tv-oled42c64la-aei","title":"LG 42-inch C6-series 4K Ultra HD Smart TV | OLED42C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px;font-weight:600}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin:0 0 10px;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED42C64LA OLED evo 42\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nFlagship OLED picture quality, advanced AI-powered processing and next-generation gaming features in LG’s most versatile C6 Series screen size.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e42\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED42C64LA combines premium OLED technology with LG's latest α11 AI Processor 4K Gen3 to deliver exceptional picture quality in a compact and versatile format. Self-lit OLED pixels provide precise light control, producing outstanding contrast, deep black levels and remarkable detail across movies, streaming services, live sport and gaming.\n\u003c\/p\u003e\n\n\u003cp\u003e\nIts 42-inch screen size makes it particularly appealing for smaller rooms, desktop gaming environments and multi-purpose entertainment spaces. Combined with intelligent AI enhancements and a refined smart TV experience, it offers flagship-level performance without requiring a large viewing area.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Designed for cinema lovers and gamers alike, the OLED42C64LA delivers flagship OLED performance in a compact screen size that fits effortlessly into modern homes.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eThe 42-inch display size is ideal for console and PC gaming, offering responsive performance, advanced gaming features and immersive OLED visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional contrast, Dolby Vision HDR and cinematic picture quality across your favourite movies and series.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompact Living Spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect for bedrooms, apartments, home offices and media rooms where premium performance is desired without a larger screen footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEach pixel illuminates independently to create exceptional contrast, true blacks and impressive image precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing intelligently enhances picture quality, sharpness and sound performance in real time.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eExperience enhanced detail, colour depth and realism across compatible HDR content and streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Native Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eCombined with VRR support, the panel delivers smooth and responsive gameplay for modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Sound Pro \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eCreates a more immersive audio experience with virtual surround processing and enhanced dialogue clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and intelligent voice control from one intuitive platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003ePremium OLED Performance In A Compact Format\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED42C64LA brings the benefits of LG's OLED technology to spaces where larger screens may not be practical. Pixel-level illumination enables precise light control, helping deliver outstanding picture depth and impressive realism regardless of the content being viewed.\n\u003c\/p\u003e\n\n\u003ch3\u003eSmarter Picture And Sound Processing\u003c\/h3\u003e\n\u003cp\u003e\nPowered by the α11 AI Processor 4K Gen3, the television continually analyses content to optimise image quality and audio performance. AI Super Upscaling 4K helps improve lower-resolution content, while AI Sound Pro enhances immersion and clarity across a wide range of programmes.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for NVIDIA G-SYNC Compatibility, AMD FreeSync, HGiG, VRR, ALLM and Dolby Vision Gaming makes this model a strong choice for serious gamers. Fast response times and a 120Hz native panel help maintain fluid gameplay while reducing lag and screen tearing.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED42C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz Native with VRR\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα11 AI Processor 4K Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExceptional OLED contrast and black levels\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eExcellent gaming support with 120Hz native refresh rate\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS 26 smart platform\u003c\/li\u003e\n\u003cli\u003eIdeal size for gaming rooms and smaller spaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size than larger OLED models\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eDedicated sound systems can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699043669,"sku":"OLED42C64LA.AEI","price":1399.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_5c8f3aeb-5c17-4d69-84eb-c6963d1c3142.jpg?v=1782301333"},{"product_id":"lg-83-inch-b6-series-4k-ultra-hd-smart-oled-tv-oled83b65la-aei","title":"LG 83-inch B6 Series 4K Ultra HD Smart OLED TV | OLED83B65LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED83B65LA OLED AI 83\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nAn expansive OLED television powered by LG's α8 AI Processor 4K Gen2, combining cinematic picture quality, intelligent optimisation and advanced gaming capabilities on an impressive 83-inch screen.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e83\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED83B65LA is built to transform home entertainment with an immersive OLED viewing experience on a truly grand scale. Self-lit OLED pixels provide pixel-level precision, producing exceptional contrast, rich colours and perfect black levels that help every scene appear more realistic and engaging.\n\u003c\/p\u003e\n\n\u003cp\u003e\nCombined with LG's α8 AI Processor 4K Gen2, picture and sound performance are continually optimised in real time. Whether you're watching blockbuster films, streaming the latest series, following live sport or gaming on next-generation hardware, the OLED83B65LA delivers premium performance across every source.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Bringing together OLED contrast, intelligent AI processing and a huge 83-inch screen, the OLED83B65LA is designed for customers who want a true cinema experience at home.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Rooms\u003c\/h3\u003e\n\u003cp\u003eThe expansive 83-inch OLED display creates a highly immersive viewing experience for films, box sets and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eEnjoy smooth gameplay with 120Hz performance, VRR support and advanced gaming technologies for compatible consoles and PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLarge Living Spaces\u003c\/h3\u003e\n\u003cp\u003eIdeal for open-plan rooms and larger viewing areas where screen size can be fully appreciated.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixels\u003c\/h4\u003e\n\u003cp\u003eEach pixel illuminates independently for outstanding contrast, precise detail and exceptional black levels.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing automatically enhances picture and sound performance based on the content you're watching.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eIntelligently improves clarity, depth and realism to create a more refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible movies, shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and intelligent smart TV features with ease.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Entertainment On A Grand Scale\u003c\/h3\u003e\n\u003cp\u003e\nThe 83-inch OLED panel delivers a commanding viewing experience that transforms movie nights and live sporting events. OLED technology enables exceptional control over every pixel, producing remarkable depth and realism across a wide variety of content.\n\u003c\/p\u003e\n\n\u003ch3\u003eIntelligent AI Enhancement\u003c\/h3\u003e\n\u003cp\u003e\nLG's α8 AI Processor 4K Gen2 continuously analyses and optimises content to improve image quality and audio performance. AI Picture Pro and AI Super Upscaling help maximise clarity while maintaining a natural and engaging presentation.\n\u003c\/p\u003e\n\n\u003ch3\u003eDesigned For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a smooth and responsive gaming experience across modern gaming platforms.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED83B65LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHuge 83-inch OLED display\u003c\/li\u003e\n\u003cli\u003eExceptional contrast and black levels\u003c\/li\u003e\n\u003cli\u003eα8 AI Processor 4K Gen2 with AI enhancements\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge screen size requires adequate viewing space\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology represents a higher-end investment\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further elevate cinematic performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699240277,"sku":"OLED83B65LA.AEI","price":4299.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/c401ecfb191b360d550d7b0eb7e7a5c41e415a18_429655_v2__86216.1777388563.jpg?v=1782301334"},{"product_id":"lg-77-inch-b6-series-4k-ultra-hd-smart-oled-tv-oled77b65la-aei","title":"LG 77-inch B6 Series 4K Ultra HD Smart OLED TV | OLED77B65LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77B65LA OLED AI 77\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nA premium 77-inch OLED television powered by the α8 AI Processor 4K Gen2, combining cinematic picture quality, intelligent optimisation and advanced gaming performance.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e77\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED77B65LA is designed for customers who want a truly immersive OLED viewing experience without compromise. Its 77-inch self-lit OLED panel delivers exceptional contrast, rich colour accuracy and remarkable shadow detail, helping every scene appear more natural and engaging.\n\u003c\/p\u003e\n\n\u003cp\u003e\nCombined with LG’s α8 AI Processor 4K Gen2, the television intelligently enhances both picture and sound performance in real time. Whether watching blockbuster films, premium streaming content, live sport or gaming on the latest consoles, the OLED77B65LA is engineered to maximise every moment.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED precision, advanced AI processing and a large 77-inch screen, the OLED77B65LA delivers an outstanding home entertainment experience.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eEnjoy OLED contrast, Dolby Vision HDR and an immersive large-screen viewing experience for films and streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eExperience responsive gameplay with a 120Hz panel, VRR support and advanced gaming technologies for modern consoles and PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFamily Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe expansive 77-inch display is ideal for sport, movie nights and shared viewing across larger living spaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEvery pixel operates independently to create exceptional black levels, contrast and image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing analyses content and automatically optimises picture and sound performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eEnhances detail, clarity and realism to deliver a more refined and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive audio from compatible movies, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smooth gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and intelligent voice features from one intuitive interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Picture Quality That Stands Out\u003c\/h3\u003e\n\u003cp\u003e\nOLED technology enables precise pixel-level control, allowing the OLED77B65LA to deliver exceptional contrast and realistic colour reproduction. From dark cinematic scenes to bright sporting events, every image benefits from enhanced depth and accuracy.\n\u003c\/p\u003e\n\n\u003ch3\u003eIntelligent AI Enhancement\u003c\/h3\u003e\n\u003cp\u003e\nPowered by the α8 AI Processor 4K Gen2, the television continually analyses content and adjusts performance to optimise picture and sound quality. AI Picture Pro and AI Super Upscaling help maximise detail while maintaining a natural presentation.\n\u003c\/p\u003e\n\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a responsive gaming experience for next-generation consoles and gaming PCs.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77B65LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge and immersive 77-inch OLED display\u003c\/li\u003e\n\u003cli\u003eExceptional contrast and black level performance\u003c\/li\u003e\n\u003cli\u003eα8 AI Processor 4K Gen2 with AI enhancements\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge screen size benefits from generous viewing distances\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699273045,"sku":"OLED77B65LA.AEI","price":2599.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/665ecdc60d8a3e61bfed108009c354b08ef5ce8b_429659_v2__62427.1777388559.jpg?v=1782301336"},{"product_id":"lg-65-inch-b6-series-4k-ultra-hd-smart-oled-tv-oled65b65la-aei","title":"LG 65-inch B6 Series 4K Ultra HD Smart OLED TV | OLED65B65LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65B65LA OLED AI 65\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED picture quality, intelligent AI-powered processing and advanced gaming performance combine to create an immersive 65-inch home entertainment experience.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e65\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED65B65LA is designed for customers who want exceptional OLED picture quality without compromise. Its self-lit OLED panel delivers outstanding contrast, perfect black levels and remarkable image precision, helping films, sport and streaming content appear more realistic and engaging.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by LG's α8 AI Processor 4K Gen2, the television intelligently optimises both picture and sound in real time. Combined with Dolby Vision, Dolby Atmos and a responsive smart TV platform, it creates a premium entertainment experience for every member of the household.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED contrast, advanced AI processing and a versatile 65-inch screen size, the OLED65B65LA delivers premium home entertainment performance across every type of content.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Series Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience exceptional OLED contrast, Dolby Vision HDR and immersive cinematic viewing from compatible content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eEnjoy responsive gameplay with 120Hz performance, VRR support and advanced gaming technologies for modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eEveryday Smart Entertainment\u003c\/h3\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and AI-powered features through LG's intuitive webOS platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEvery pixel operates independently to create outstanding black levels, contrast and image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing analyses content and automatically enhances picture and sound performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eImproves clarity, detail and realism to create a more immersive and refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible films, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming platforms, personalised recommendations and intelligent smart features from one intuitive interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Picture Quality That Brings Content To Life\u003c\/h3\u003e\n\u003cp\u003e\nOLED technology delivers pixel-level light control, allowing the OLED65B65LA to produce exceptional contrast and natural colour reproduction. From dark cinematic scenes to bright sporting events, every image benefits from enhanced depth and realism.\n\u003c\/p\u003e\n\n\u003ch3\u003eIntelligent AI Enhancement\u003c\/h3\u003e\n\u003cp\u003e\nLG's α8 AI Processor 4K Gen2 continuously analyses and optimises content in real time. AI Picture Pro and AI Super Upscaling help improve detail and clarity while maintaining a natural and balanced presentation.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a responsive and fluid gaming experience across the latest consoles and gaming PCs.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65B65LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with perfect black levels\u003c\/li\u003e\n\u003cli\u003ePowerful α8 AI Processor 4K Gen2\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eAI-enhanced picture and sound optimisation\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance is achieved with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699305813,"sku":"OLED65B65LA.AEI","price":2299.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/c401ecfb191b360d550d7b0eb7e7a5c41e415a18_429655_v2__86216.1777388563_704b0aec-ab10-4bae-9fa7-51dc8597c6a2.jpg?v=1782301338"},{"product_id":"lg-55-inch-b6-series-4k-ultra-hd-smart-oled-tv-oled55b65la-aei","title":"LG 55-inch B6 Series 4K Ultra HD Smart OLED TV | OLED55B65LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55B65LA OLED AI 55\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED picture quality, intelligent AI-powered processing and advanced gaming performance in a versatile 55-inch screen size designed for modern home entertainment.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED55B65LA is designed to bring premium OLED picture quality into everyday viewing. Self-lit OLED pixels provide precise light control for exceptional contrast, perfect black levels and impressive colour accuracy, helping every scene appear more realistic and engaging.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by LG's α8 AI Processor 4K Gen2, the television intelligently enhances both picture and sound performance in real time. Whether watching blockbuster films, streaming the latest series, enjoying live sport or gaming on next-generation consoles, the OLED55B65LA delivers a refined and immersive entertainment experience.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED precision, advanced AI processing and a highly versatile 55-inch screen size, the OLED55B65LA is built to excel across every type of content.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional OLED contrast, Dolby Vision HDR and immersive picture quality across films and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience smooth, responsive gameplay with 120Hz performance, VRR support and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eModern Living Spaces\u003c\/h3\u003e\n\u003cp\u003eA versatile 55-inch screen size that suits most rooms while still delivering a highly engaging viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEvery pixel illuminates independently to create exceptional contrast, true blacks and impressive image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing analyses content and automatically optimises picture and sound quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eEnhances detail, clarity and realism to deliver a more refined and immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible films, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and intelligent smart features from one intuitive platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Picture Quality That Makes A Difference\u003c\/h3\u003e\n\u003cp\u003e\nOLED technology enables pixel-level light control, helping the OLED55B65LA produce exceptional contrast and realistic colour reproduction. From cinematic blockbusters to everyday television viewing, content benefits from greater depth, detail and realism.\n\u003c\/p\u003e\n\n\u003ch3\u003eAI-Powered Entertainment\u003c\/h3\u003e\n\u003cp\u003e\nThe α8 AI Processor 4K Gen2 continuously analyses content and optimises picture and sound performance in real time. AI Picture Pro and AI Super Upscaling help maximise image quality while maintaining a natural and balanced presentation.\n\u003c\/p\u003e\n\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a smooth and responsive gaming experience across the latest gaming hardware.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55B65LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with perfect black levels\u003c\/li\u003e\n\u003cli\u003ePowerful α8 AI Processor 4K Gen2\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eAI-enhanced picture and sound optimisation\u003c\/li\u003e\n\u003cli\u003eVersatile 55-inch screen size for most rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance is achieved with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699338581,"sku":"OLED55B65LA.AEI","price":1599.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/c2b7809a5026f3e6c9776023659354de6217e758_429560_WC__33782.1778492755.jpg?v=1782301339"},{"product_id":"lg-48-inch-b6-series-4k-ultra-hd-smart-oled-tv-oled48b65la-aei","title":"LG 48-inch B6 Series 4K Ultra HD Smart OLED TV | OLED48B65LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48B65LA OLED AI 48\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED picture quality, intelligent AI-powered processing and advanced gaming performance in a compact 48-inch screen size designed for modern entertainment spaces.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e48\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED48B65LA brings the benefits of OLED technology to a compact and versatile screen size that suits a wide range of rooms and viewing environments. Self-lit OLED pixels provide precise light control for exceptional contrast, perfect black levels and impressive colour accuracy, helping every scene appear more realistic and immersive.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by LG's α8 AI Processor 4K Gen2, the television intelligently enhances both picture and sound performance in real time. Whether you're watching films, streaming the latest series, following live sport or gaming on modern consoles and PCs, the OLED48B65LA delivers premium performance across every type of content.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED precision, advanced AI processing and a compact 48-inch design, the OLED48B65LA is built for customers who want premium performance without a larger screen footprint.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch screen size is ideal for immersive console and PC gaming, delivering responsive performance and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional OLED contrast, Dolby Vision HDR and cinematic picture quality across your favourite entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmaller Living Spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect for apartments, bedrooms, home offices and media rooms where premium performance is desired without a larger screen.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEach pixel operates independently to create outstanding contrast, true blacks and exceptional image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing analyses content and automatically enhances picture and sound quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eImproves detail, clarity and realism to create a more immersive and refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible films, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and intelligent smart features from one intuitive platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eCompact OLED Performance\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED48B65LA demonstrates that premium picture quality does not require a huge screen. OLED technology provides precise pixel-level illumination, helping deliver exceptional shadow detail, rich contrast and impressive realism across every scene.\n\u003c\/p\u003e\n\n\u003ch3\u003eIntelligent AI Enhancement\u003c\/h3\u003e\n\u003cp\u003e\nLG's α8 AI Processor 4K Gen2 continuously analyses content and optimises performance in real time. AI Picture Pro and AI Super Upscaling help maximise image quality, while intelligent sound optimisation creates a more immersive viewing experience.\n\u003c\/p\u003e\n\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps create a responsive gaming experience across the latest consoles and gaming PCs.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48B65LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with perfect black levels\u003c\/li\u003e\n\u003cli\u003eCompact and versatile 48-inch screen size\u003c\/li\u003e\n\u003cli\u003ePowerful α8 AI Processor 4K Gen2\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size than larger OLED alternatives\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699371349,"sku":"OLED48B65LA.AEI","price":1299.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/665ecdc60d8a3e61bfed108009c354b08ef5ce8b_429659_v2__62427.1777388559_e7ec90fd-e50f-45e4-8ebd-5ef4207417ab.jpg?v=1782301341"},{"product_id":"lg-83-inch-b6e-series-4k-oled-smart-tv-oled83b6elb-aei","title":"LG 83-inch B6E Series 4K OLED Smart TV | OLED83B6ELB.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED83B6ELB OLED AI 83\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nAn expansive OLED television powered by the α8 AI Processor 4K Gen2, combining immersive picture quality, intelligent optimisation and advanced gaming features on a spectacular 83-inch screen.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e83\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED83B6ELB is built to deliver a true cinema-scale viewing experience at home. Its expansive OLED display uses self-lit pixels to create exceptional contrast, rich colour reproduction and remarkable image depth, helping every scene appear more lifelike and engaging.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by LG’s α8 AI Processor 4K Gen2, the television continuously analyses and enhances content in real time. Whether watching blockbuster films, premium streaming content, live sport or gaming on the latest hardware, the OLED83B6ELB is engineered to maximise picture and sound performance.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED precision, intelligent AI processing and an impressive 83-inch display, the OLED83B6ELB is designed to transform home entertainment.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience OLED contrast, Dolby Vision HDR and immersive large-screen viewing for films, streaming and premium content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eEnjoy responsive gameplay with 120Hz performance, VRR support and advanced gaming technologies for modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLarge Living Spaces\u003c\/h3\u003e\n\u003cp\u003eThe expansive 83-inch display creates a truly engaging viewing experience for family entertainment, sport and movie nights.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEach pixel operates independently to create exceptional black levels, contrast and image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing automatically optimises picture and sound quality for a more immersive viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eEnhances clarity, detail and realism across every scene to deliver a more refined presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible films, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for smooth, responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and intelligent voice features from one intuitive interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Picture Quality On A Grand Scale\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED83B6ELB combines the benefits of OLED technology with an expansive 83-inch screen, creating an immersive viewing experience that transforms films, sport and streaming content. Pixel-level illumination allows precise control of every image for exceptional contrast and realism.\n\u003c\/p\u003e\n\n\u003ch3\u003eIntelligent AI Enhancement\u003c\/h3\u003e\n\u003cp\u003e\nPowered by the α8 AI Processor 4K Gen2, the television continuously analyses content to optimise picture and sound quality. AI Picture Pro and AI Super Upscaling help maximise clarity and detail while maintaining a natural and balanced image.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps deliver a responsive gaming experience across the latest gaming consoles and PCs.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED83B6ELB\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHuge 83-inch OLED display for cinematic viewing\u003c\/li\u003e\n\u003cli\u003eExceptional contrast and perfect black levels\u003c\/li\u003e\n\u003cli\u003eα8 AI Processor 4K Gen2 with AI Picture Pro\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eAdvanced webOS smart platform with AI personalisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge screen size benefits from generous viewing distances\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology represents a higher-end investment\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699404117,"sku":"OLED83B6ELB.AEI","price":3899.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_bd6125f2-bdb3-4a91-9a47-de1058224083.jpg?v=1782301343"},{"product_id":"lg-77-inch-b6e-series-4k-oled-smart-tv-oled77b6elc-aei","title":"LG 77-inch B6E Series 4K OLED Smart TV | OLED77B6ELC.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#FFFFFF;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77B6ELC OLED AI 77\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nA premium 77-inch OLED television powered by the α8 AI Processor 4K Gen2, delivering immersive picture quality, intelligent optimisation and advanced gaming performance.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e77\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED77B6ELC is built for customers who want a truly immersive large-screen entertainment experience. Its self-lit OLED display delivers exceptional contrast, perfect black levels and outstanding colour accuracy, helping every scene appear richer, deeper and more realistic.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by LG's α8 AI Processor 4K Gen2, the television intelligently analyses content and optimises both picture and sound performance in real time. Whether you're watching blockbuster films, streaming premium content, following live sport or gaming on the latest hardware, the OLED77B6ELC is designed to maximise every moment.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED precision, intelligent AI processing and a cinematic 77-inch display, the OLED77B6ELC delivers premium entertainment performance across every viewing experience.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eEnjoy OLED contrast, Dolby Vision HDR and an immersive large-screen experience for films and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eExperience smooth gameplay with a 120Hz panel, VRR support and advanced gaming technologies for consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFamily Entertainment\u003c\/h3\u003e\n\u003cp\u003eThe expansive 77-inch display is ideal for movie nights, sport and shared viewing across larger living spaces.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEvery pixel illuminates independently to create exceptional black levels, contrast and image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen2\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing automatically enhances picture and sound performance based on the content being viewed.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eImproves detail, clarity and realism to deliver a more immersive and refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy cinematic HDR picture quality and immersive sound from compatible movies, shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports VRR, ALLM, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium for responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess streaming services, personalised recommendations and intelligent voice features through one intuitive interface.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Picture Quality That Transforms Entertainment\u003c\/h3\u003e\n\u003cp\u003e\nOLED technology enables pixel-level illumination, helping the OLED77B6ELC produce exceptional contrast and realistic colour reproduction. From dark cinematic scenes to fast-moving sporting action, every image benefits from enhanced depth and precision.\n\u003c\/p\u003e\n\n\u003ch3\u003eSmarter Viewing Through AI\u003c\/h3\u003e\n\u003cp\u003e\nThe α8 AI Processor 4K Gen2 continuously analyses content to optimise performance. AI Picture Pro and AI Super Upscaling work together to improve image quality, while AI-driven audio processing helps create a more immersive listening experience.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Next-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for 120Hz gameplay, Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC Compatibility and AMD FreeSync Premium helps deliver fluid and responsive gaming performance across the latest consoles and gaming PCs.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77B6ELC\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-Level Control\u003c\/td\u003e\n\u003ctd\u003eBacklight Dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz with VRR Support\u003c\/td\u003e\n\u003ctd\u003eTypically Lower Refresh Rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen2\u003c\/td\u003e\n\u003ctd\u003eVaries By Model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge and immersive 77-inch OLED display\u003c\/li\u003e\n\u003cli\u003eExceptional contrast and perfect black levels\u003c\/li\u003e\n\u003cli\u003eα8 AI Processor 4K Gen2 with AI enhancements\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 120Hz support\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge screen size benefits from generous viewing distances\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eA dedicated sound system can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699436885,"sku":"OLED77B6ELC.AEI","price":3399.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_63da6885-f9c9-4e2a-940c-92d5a0595e16.jpg?v=1782301345"},{"product_id":"lg-65-inch-b6e-series-4k-oled-smart-tv-oled65b6elc-aei","title":"LG 65-inch B6E Series 4K OLED Smart TV | OLED65B6ELC.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:12px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:24px;border-radius:10px}\n.hero-border h1{font-size:40px;line-height:1.1;margin:0;color:#1A1A1A}\n.deck{font-size:16px;color:#555;margin-top:10px;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.stat span{font-size:13px;color:#666}\n.section-divider{margin:30px 0}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;text-align:center}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;padding:20px;border-radius:8px;margin-bottom:16px}\n.editorial h3{margin-top:0;color:#003B71}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{padding:12px;border:1px solid #D8E7F5}\n.verdict{border-radius:10px;overflow:hidden}\n.verdict-header{background:#003B71;color:#fff;padding:16px;font-weight:bold}\n.verdict-body{border:1px solid #D8E7F5;padding:20px;background:#fff}\n.verdict-body ul{margin:8px 0 0 18px}\n.box-contents{background:#F2F7FC;border:1px solid #D8E7F5;padding:18px;border-radius:8px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n.hero-border h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Entertainment \/ OLED TVs \/ 65 Inch OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65B6ELC 65\" OLED AI 4K Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003ePremium OLED picture quality, intelligent AI processing, Dolby Vision cinematic HDR and advanced gaming performance combine to create a television built for movies, streaming, sport and next-generation gaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e65\"\u003c\/strong\u003e\u003cspan\u003eOLED Display\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K UHD\u003c\/strong\u003e\u003cspan\u003e3840 x 2160 Resolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\u003cspan\u003eNative Refresh Rate\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\u003cspan\u003eSmart TV Platform\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eThe LG OLED65B6ELC brings together OLED self-lit pixel technology and LG's α8 AI Processor 4K Gen3 to deliver exceptional contrast, accurate colour reproduction and intelligent picture optimisation. Whether you're watching blockbuster films or live sport, every scene benefits from refined detail and impressive depth.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for modern entertainment, it combines advanced HDR support, immersive Dolby Atmos sound and a responsive gaming feature set. With webOS at its core, accessing streaming services, personalised content and smart features is quick and intuitive.\u003c\/p\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Perfect Black OLED technology meets AI-powered performance for a cinematic viewing experience at home.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eOLED contrast, Dolby Vision and filmmaker-focused picture modes help deliver a more authentic movie experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eNext-Generation Gamers\u003c\/h3\u003e\n\u003cp\u003e120Hz refresh rate, VRR, ALLM, G-SYNC and FreeSync compatibility support smoother, more responsive gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eEveryday Streaming\u003c\/h3\u003e\n\u003cp\u003eEasy access to popular apps, AI recommendations and voice control make daily entertainment effortless.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixels\u003c\/h4\u003e\n\u003cp\u003eProduces deep blacks and precise contrast without a traditional backlight for exceptional image depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eOptimises picture and sound in real time for improved clarity, colour and overall viewing quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eEnhances brightness, contrast and scene detail for a more cinematic presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Audio\u003c\/h4\u003e\n\u003cp\u003eCreates a more immersive soundstage that helps films, shows and games feel more engaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eSupports fast-moving action with smooth motion and responsive gameplay experiences.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eProvides easy access to streaming services, voice assistants and personalised entertainment features.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Picture Quality That Stands Out\u003c\/h3\u003e\n\u003cp\u003eLG's OLED technology delivers pixel-level lighting control, allowing bright highlights and deep shadow detail to coexist naturally on screen. This creates greater realism across films, documentaries, sports broadcasts and streamed content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eSmarter Entertainment with AI\u003c\/h3\u003e\n\u003cp\u003eThe α8 AI Processor 4K Gen3 continuously analyses content to optimise image and audio performance. AI-powered features within webOS also help personalise recommendations and simplify navigation across your favourite apps and services.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt for Gaming and Fast Action\u003c\/h3\u003e\n\u003cp\u003eCompetitive gamers and console owners benefit from advanced gaming technologies including Variable Refresh Rate, Auto Low Latency Mode, NVIDIA G-SYNC compatibility and AMD FreeSync support. Combined with a 120Hz panel, gameplay remains fluid and responsive.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65B6ELC\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e4K Ultra HD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, G-SYNC, FreeSync, HGiG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS 26\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent OLED contrast and black levels\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-powered picture and sound optimisation\u003c\/li\u003e\n\u003cli\u003eStrong gaming specification with 120Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eFeature-rich webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUsers seeking higher-tier processor performance may look further up LG's OLED range\u003c\/li\u003e\n\u003cli\u003eFor the fullest audio experience, a dedicated soundbar can further enhance immersion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2 style=\"color:#003B71;margin-top:0;\"\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED65B6ELC 65\" OLED AI Smart TV\u003c\/li\u003e\n\u003cli\u003eMagic Remote Control\u003c\/li\u003e\n\u003cli\u003eTV Stand\u003c\/li\u003e\n\u003cli\u003eUser Documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699633493,"sku":"OLED65B6ELC.AEI","price":2499.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_c4d1bbb6-5aef-4236-b599-906a725ba2e7.jpg?v=1782301347"},{"product_id":"lg-55-inch-b6e-series-4k-oled-smart-tv-oled55b6elc-aei","title":"LG 55-inch B6E Series 4K OLED Smart TV | OLED55B6ELC.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:12px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:24px;border-radius:10px}\n.hero-border h1{font-size:40px;line-height:1.1;margin:0;color:#1A1A1A}\n.deck{font-size:16px;color:#555;margin-top:10px;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.stat span{font-size:13px;color:#666}\n.section-divider{margin:30px 0}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;text-align:center}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;padding:20px;border-radius:8px;margin-bottom:16px}\n.editorial h3{margin-top:0;color:#003B71}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{padding:12px;border:1px solid #D8E7F5}\n.verdict{border-radius:10px;overflow:hidden}\n.verdict-header{background:#003B71;color:#fff;padding:16px;font-weight:bold}\n.verdict-body{border:1px solid #D8E7F5;padding:20px;background:#fff}\n.verdict-body ul{margin:8px 0 0 18px}\n.box-contents{background:#F2F7FC;border:1px solid #D8E7F5;padding:18px;border-radius:8px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n.hero-border h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Entertainment \/ OLED TVs \/ 55 Inch OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55B6ELC 55\" OLED AI 4K Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eExperience premium OLED picture quality, intelligent AI enhancements and advanced gaming performance in a beautifully refined 55-inch entertainment centrepiece.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e\u003cspan\u003eOLED Display\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K UHD\u003c\/strong\u003e\u003cspan\u003e3840 x 2160 Resolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\u003cspan\u003eGaming Ready Panel\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\u003cspan\u003eSmart TV Platform\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eThe LG OLED55B6ELC combines OLED self-lit pixel technology with the advanced α8 AI Processor 4K Gen3 to produce exceptional contrast, accurate colour reproduction and intelligent picture optimisation. Every scene benefits from enhanced detail, balanced brightness and natural realism.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're streaming box sets, watching live sport or gaming on the latest consoles, this OLED TV is designed to deliver a more immersive experience through Dolby Vision HDR, Dolby Atmos sound and AI-powered performance enhancements.\u003c\/p\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Certified Perfect Black OLED technology delivers remarkable depth, realism and cinematic impact in every scene.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; TV Lovers\u003c\/h3\u003e\n\u003cp\u003eEnjoy OLED contrast, Dolby Vision HDR and Filmmaker Mode for a more authentic viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gaming\u003c\/h3\u003e\n\u003cp\u003eResponsive gameplay is supported by 120Hz performance, VRR, ALLM and advanced gaming technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmart Home Entertainment\u003c\/h3\u003e\n\u003cp\u003eAI-powered recommendations, voice control and intuitive navigation make everyday use simple.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Technology\u003c\/h4\u003e\n\u003cp\u003ePixel-level lighting control delivers deep blacks, outstanding contrast and impressive image precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eIntelligently enhances picture and sound quality for sharper visuals and a more refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eReveals greater detail in highlights and shadows for more impactful and cinematic content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Audio\u003c\/h4\u003e\n\u003cp\u003eCreates immersive multi-dimensional sound that enhances films, gaming and live events.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Picture Pro\u003c\/h4\u003e\n\u003cp\u003eOptimises image quality scene by scene while upscaling content towards near-4K clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Features\u003c\/h4\u003e\n\u003cp\u003eIncludes VRR, ALLM, G-SYNC compatibility, FreeSync Premium and Game Optimiser support.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Performance Designed for Home Cinema\u003c\/h3\u003e\n\u003cp\u003eLG OLED technology delivers exceptional control over every pixel, producing impressive shadow detail, vibrant highlights and rich colour accuracy. The result is a picture that feels natural, immersive and consistently engaging across all content types.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI That Adapts to Your Viewing Habits\u003c\/h3\u003e\n\u003cp\u003eThe α8 AI Processor analyses content in real time to optimise picture and sound performance. AI-powered features within webOS personalise recommendations while simplifying access to streaming services, settings and connected devices.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eBuilt for Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith support for 4K gaming at up to 120Hz, Variable Refresh Rate, NVIDIA G-SYNC compatibility and AMD FreeSync Premium, the OLED55B6ELC provides smooth motion and responsive gameplay while maintaining OLED picture quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55B6ELC\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Processor\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Enhancement\u003c\/td\u003e\n\u003ctd\u003eAI Sound Pro \u0026amp; Dolby Atmos\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, G-SYNC, FreeSync Premium, HGiG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS 26 with AI Features\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOutstanding OLED contrast and black levels\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-powered picture and sound processing\u003c\/li\u003e\n\u003cli\u003eStrong gaming credentials with 120Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eFeature-rich webOS smart platform with AI integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor higher brightness levels, premium OLED models further up the range may appeal\u003c\/li\u003e\n\u003cli\u003eA dedicated LG soundbar can enhance cinematic audio even further\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2 style=\"color:#003B71;margin-top:0;\"\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED55B6ELC OLED Smart TV\u003c\/li\u003e\n\u003cli\u003eAI Magic Remote\u003c\/li\u003e\n\u003cli\u003eTV Stand\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eUser Documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699666261,"sku":"OLED55B6ELC.AEI","price":1699.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/thum-1600x1062_3be8ca61-3f73-488a-adad-a9dbe95030f1.jpg?v=1782301348"},{"product_id":"lg-48-inch-b6e-series-4k-oled-smart-tv-oled48b6elc-aei","title":"LG 48-inch B6E Series 4K OLED Smart TV | OLED48B6ELC.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:12px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:24px;border-radius:10px}\n.hero-border h1{font-size:40px;line-height:1.1;margin:0;color:#1A1A1A}\n.deck{font-size:16px;color:#555;margin-top:10px;max-width:850px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.stat span{font-size:13px;color:#666}\n.section-divider{margin:30px 0}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;text-align:center}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial{background:#F8FAFC;border:1px solid #D8E7F5;padding:20px;border-radius:8px;margin-bottom:16px}\n.editorial h3{margin-top:0;color:#003B71}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{padding:12px;border:1px solid #D8E7F5}\n.verdict{border-radius:10px;overflow:hidden}\n.verdict-header{background:#003B71;color:#fff;padding:16px;font-weight:bold}\n.verdict-body{border:1px solid #D8E7F5;padding:20px;background:#fff}\n.verdict-body ul{margin:8px 0 0 18px}\n.box-contents{background:#F2F7FC;border:1px solid #D8E7F5;padding:18px;border-radius:8px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n.hero-border h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eTV \u0026amp; Entertainment \/ OLED TVs \/ 48 Inch OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED48B6ELC 48\" OLED AI 4K Smart TV\u003c\/h1\u003e\n\u003cp class=\"deck\"\u003eFlagship OLED picture quality meets compact versatility, delivering immersive home cinema, advanced gaming performance and intelligent smart features in a space-friendly 48-inch format.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e48\"\u003c\/strong\u003e\u003cspan\u003eOLED Display\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K UHD\u003c\/strong\u003e\u003cspan\u003e3840 x 2160 Resolution\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\u003cspan\u003eGaming Ready Panel\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\u003cspan\u003eSmart TV Platform\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eThe LG OLED48B6ELC delivers the renowned benefits of OLED technology in a size that suits modern homes, apartments and gaming setups. Self-lit pixels create exceptional contrast, vibrant colour and impressive detail across everything from blockbuster films to live sports.\u003c\/p\u003e\n\n\u003cp\u003ePowered by the α8 AI Processor 4K Gen3, this OLED TV intelligently refines picture and audio performance while advanced gaming technologies ensure fast, responsive gameplay. Dolby Vision and Dolby Atmos complete a truly immersive entertainment experience.\u003c\/p\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Premium OLED technology in a compact format, perfect for immersive viewing without dominating your space.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSmaller Living Spaces\u003c\/h3\u003e\n\u003cp\u003eIdeal for apartments, bedrooms and compact living rooms where premium picture quality is a priority.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eDedicated Gaming Setups\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch screen size works particularly well for close-range console and PC gaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eOLED contrast, Dolby Vision HDR and cinematic image processing elevate every viewing session.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixels\u003c\/h4\u003e\n\u003cp\u003eEach pixel operates independently for exceptional black levels, contrast and picture precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα8 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAI-driven processing optimises picture and sound quality in real time for a more refined experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eEnhances scene-by-scene brightness, colour and detail for a more cinematic presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Atmos Sound\u003c\/h4\u003e\n\u003cp\u003eCreates a wider, more immersive audio experience that complements premium picture quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Support\u003c\/h4\u003e\n\u003cp\u003eIncludes VRR, ALLM, NVIDIA G-SYNC compatibility and AMD FreeSync for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV\u003c\/h4\u003e\n\u003cp\u003eProvides quick access to streaming platforms, personalised recommendations and smart home integration.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eOLED Excellence in a Compact Screen Size\u003c\/h3\u003e\n\u003cp\u003eThe 48-inch format offers a unique balance between premium performance and practical placement. It delivers the same OLED picture benefits found in larger models while fitting comfortably into smaller rooms, media walls and gaming environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eAI-Powered Picture and Audio Optimisation\u003c\/h3\u003e\n\u003cp\u003eThe α8 AI Processor continuously analyses content to improve image clarity, colour accuracy and sound performance. AI enhancements help maximise the quality of both streamed content and broadcast television.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned for Modern Gaming\u003c\/h3\u003e\n\u003cp\u003eWith HDMI 2.1 connectivity, a 120Hz panel and support for leading gaming technologies, the OLED48B6ELC provides responsive performance for fast-paced action, competitive gaming and next-generation consoles.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED48B6ELC\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePicture Processor\u003c\/td\u003e\n\u003ctd\u003eα8 AI Processor 4K Gen3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10 Pro, HLG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Technology\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos \u0026amp; AI Sound Pro\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, G-SYNC, FreeSync, HGiG\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS with AI Features\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED picture quality with deep blacks and exceptional contrast\u003c\/li\u003e\n\u003cli\u003eCompact size ideal for smaller rooms and gaming setups\u003c\/li\u003e\n\u003cli\u003eStrong gaming specification with HDMI 2.1 features\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003ePowerful AI-enhanced picture and sound processing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUsers wanting a larger cinematic screen may prefer the 55-inch or 65-inch versions\u003c\/li\u003e\n\u003cli\u003eExternal audio can further enhance large-room viewing experiences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"box-contents\"\u003e\n\u003ch2 style=\"color:#003B71;margin-top:0;\"\u003eWhat's in the Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLG OLED48B6ELC OLED Smart TV\u003c\/li\u003e\n\u003cli\u003eMagic Remote Control\u003c\/li\u003e\n\u003cli\u003eDesktop Stand\u003c\/li\u003e\n\u003cli\u003eUser Documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54213699731797,"sku":"OLED48B6ELC.AEI","price":1399.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6284\/2197\/files\/665ecdc60d8a3e61bfed108009c354b08ef5ce8b_429659_v2__62427.1777388559_efa263bf-2985-4e26-a002-7605c6596b4e.jpg?v=1782301352"}],"url":"https:\/\/kingandmoffattretail.com\/collections\/oled-tvs.oembed?page=2","provider":"King and Moffatt Euronics","version":"1.0","type":"link"}